"Without investment in fundraising, in the long term there will be nothing to fundraise for" Tobin Aldrich, Director of Fundraising at WWF UK
"I’ve been in the voluntary sector quite a while now, long enough to have seen certain issues come around again and again. One of the hardy perennials that charities still seem to agonise over is whether, and how much, to invest in fundraising and marketing.
Each time I have joined a new organisation as Fundraising Director, I have discussed with my trustees the issue of investment. It has been interesting to see how much attitudes differ on this subject between boards. I have some responses which question the need to spend any money at all promoting the organisation. “Isn’t this money we should be spending on the work?” as one charity’s board member asked me.
Without investment in fundraising, in the long term there will be no work. Successful fundraising depends on investment, not only in today’s activities but in those which will generate income for years to come. It is very important that boards understand this..."
Our event last night: presentations from the evening
Thanks to everyone who made it to ‘Marketing: a Controversial Spend?’ at Ping Pong Dim Sum last night. If you missed the evening, take a look at the presentations from Chair, John Pepin (Aperio Group), and panellist, Joe Saxton (nfpSynergy) by downloading them below.