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Knowledge Peers - www.knowledgepeers.com

Wednesday 5th October 2011

Welcome to the
Knowledge Peers Newsletter

Thanks to everyone who attended ‘Marketing: a Controversial Spend?’ with the Charity Leaders’ Exchange last night. It was great to hear some heated debate over how, when and what marketing budget should be spent. Look out for the full event report next week.

On the marketing thread – take a look at our new Case Study with Lasa’s Zoe Amar on justifying your marketing spend: why is income only one facet of measuring ROI? We also have more from Nadim Ednan-Laperouse, CEO of Wow Toys – how can manufacturers use software to oversee all aspects of production?

In other news, we have an update for any specialists out there on our new Experts Area, a great blog from WWF’s Director of Fundraising, and events from the Mayday Network, Kingston University and INTIPSA.

News From The Fast Growth Club

Knowledge Peers launch an Experts Network

Knowledge Peers Experts Area

We have plans to launch an area on our site where members are able to ‘Ask an Expert’ – via Q&A, private questions and ‘Insights’ written by our Experts. It will offer members a chance to ask thought leaders about challenges directly. We are looking for Experts to join our network – if you are a specialist in your area, and interested in joining 300 experts in the network, we want to hear from you. Fill in our 3 minute survey, or get in touch with Michael Lawrence for more information.

Fill in the 3 minute survey or contact Michael Lawrence.



The Fast Growth Club is Sponsored by:
SAP Brunel
University

News From The Charity Leader's Exchange

"Without investment in fundraising, in the long term there will be nothing to fundraise for" Tobin Aldrich, Director of Fundraising at WWF UK

Tobin Aldrich

"I’ve been in the voluntary sector quite a while now, long enough to have seen certain issues come around again and again. One of the hardy perennials that charities still seem to agonise over is whether, and how much, to invest in fundraising and marketing.

Each time I have joined a new organisation as Fundraising Director, I have discussed with my trustees the issue of investment. It has been interesting to see how much attitudes differ on this subject between boards. I have some responses which question the need to spend any money at all promoting the organisation. “Isn’t this money we should be spending on the work?” as one charity’s board member asked me.

Without investment in fundraising, in the long term there will be no work. Successful fundraising depends on investment, not only in today’s activities but in those which will generate income for years to come. It is very important that boards understand this..."

Want to read on? Click here


Our event last night: presentations from the evening

Presentation from the evening

Thanks to everyone who made it to ‘Marketing: a Controversial Spend?’ at Ping Pong Dim Sum last night. If you missed the evening, take a look at the presentations from Chair, John Pepin (Aperio Group), and panellist, Joe Saxton (nfpSynergy) by downloading them below.

Joe Saxton's Presentation (nfpSynergy) / John Pepin's Presentation (Aperio Group)


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