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"Sometimes you have to take two steps back to take ten forward."
Nipsey Hussle

Giant Steps

As much as I hate being reminded of the times we are in, I hate talking about the times we are in. The COVID-19 pandemic has greatly impacted the way we live our lives and the way we work. Because so much of our life and work has been forced online, some technology gurus think that over the last several months, we've advanced the online experience by ten years. Maybe, but there have definitely been hiccups along the way.

As I wrote in my April 2020 newsletter The Sound of a Lockdown, we've come to expect a downgrade in sound quality on television and radio because so many journalists, entertainers, government officials, professionals, and others are being forced to broadcast from their homes. We have been blessed that apps like Zoom, Skype, and other familiar video conferencing technologies already had mature programming in place when this whole mess started. But keeping up with the sudden high demand has been difficult for them. Down the road I see major improvements with all of these apps, probably years ahead of their natural progression had a pandemic not forced the developers to scramble.

In my industry, audio hardware had started to get new life recently with the advances going on in the software field. Just as in the video industry, more features are being packed into hardware, like audio consoles, digital interfaces, and field production gear. Live sound has seen a particularly robust jump with new software, mixers, amplifiers, and speakers.

And then it all came to a screeching halt like a power outage at a Metallica concert.

For the foreseeable future, new developments in audio hardware, especially live sound, will probably be stagnate. Until people start packing arenas, there will be no incentive to come out with new products. And speaking of arenas, scientists in Germany recently held concerts in order to study the spread of the coronavirus. Three concerts for volunteers were held in a single day, each with different scenarios: pre-pandemic with no safety measures; one with some social distancing and a hygiene regimen; and one with fewer people, all six feet apart. Data is being analyzed so that concert planners can use evidence-based research to implement safety measures. With more than ten million employed in the live event industry, most of whom are idle and really hurting right now, the results of the study will be welcomed.

Recording studios have started to pick up the pieces a little bit. Reports from around the world show musicians starting to venture out of their basements with their poor-quality livestreams and going back into the studios. Though live concerts are just not happening yet, livestreaming concerts are – and with better quality, thanks to live event pros like Hellooo TV in Nashville. They stream high-end, weekly on-line concerts. All the proceeds from advertising and donations benefit the event community. Rethinking what "live" means in this industry may open the floodgates to reach even more audience members than an arena can hold. 

New content is driving the television and film production market to near pre-pandemic levels. Though filming on sets is a bit slower because of all the precautions we need to take, the post-production work has really picked back up. Content producers have had a lot of time on their hands to cook up new programming, and in some cases, new kinds of programming. Opting for animation, heavy CGI, or retooling existing programs for new audiences are just some sources of new content. Using multiple remote locations for actors is redefining how shows can be produced.

Advertising is starting to come back. Traditional businesses have continued to advertise, but unsurprisingly retail, restaurants, and events have dropped. In the sudden surge of on-line shopping, others are finding new ways to operate and new customers to market to. Corporate communications has stayed steady, even surging during the early days of the lockdown. Audiobooks have fallen because people aren't commuting or vacationing as much. Podcasting has been up and down: The stalwarts have figured out ways to keep new content coming, and the independents are just now dipping their toes back into the water.

I'm very fortunate to have kept working during the year, though most of us will show a dip in revenues – unless your name has a Z in it (like "Zoom" or "Amazon"). We're figuring out new solutions every day and learning new ways to work in-person and remotely. I feel like we're gradually moving back to the quality of sound we're used to. And like what the gurus are saying about our rapidly advancing online workflows today, when we get out of this, tomorrow we may be working like it's 2030.

We are taking the COVID-19 pandemic seriously here at Dynamix Productions. We're taking safety measures recommended by health officials. We are regularly sanitizing everything we can think of and keeping as much of a "social distance" as possible. Our producer desk and engineer seat is more than 6 feet away in each studio, and there is glass between the engineer and voice talent. We're recording only one person at a time in the studio for now, and we're encouraging some of our voice talent to work from their house if they have recording equipment. We sincerely wish that you and your families will stay safe and secure during these unusual times. For more on our new procedures and options for you, read this special statement.

-Neil Kesterson
Dynamix Productions, Inc. is an audio production facility in the heart of thoroughbred horse country, Lexington, Kentucky. Some of the many audio services we provide are: sound-for-picture, corporate communications, advertising, narrations, audiobooks, podcasts, live broadcast, ISDN, location and remote recording, restoration, and tape/LP to digital transfers. 

Since our opening 17 years ago in 2003, we have won or been a part of nearly 100 awards; including more than 75 ADDY’s (American Advertising Federation), 10 Telly's, 2 Silver Microphones, 1 PRSA (Public Relations Society of America), 1 Eclipse Award, and 1 Emmy nomination.

Why do professionals from desktop producers to Fortune 50 companies choose Dynamix for the highest level of production? We Listen.

Sound Bits

Sound and audio tech news from around the web
  • Tens of thousands of dollars worth of instruments, equipment stolen from Garden City recording studio. Garden City police are investigating a burglary that occurred at a state-of-the-art recording studio in early November. Tens of thousands of dollars worth of instruments, equipment, and tools were taken. Read about it.
  • Resurgence of cassette tapes keeps Brooklyn manufacturer busy. In the first half of 2020, cassette tape sales more than doubled from the year before. If those numbers hold, it would represent the best year of tape sales since 2003. Fox5 New York has the scoop.
  • Mile End Effects Introduces the MTHRFCKR=RPTR Cassette Tape Delay/Preamp. Hey guitar players: this effect is the result of our obsession in emulating a low-fidelity tape delay. At its core, it is aimed at capturing the beautifully haunted artifacts found in poor quality or degraded magnetic tape and dedicated to the unstable mechanical nuances of a malfunctioning capstan motor. Read it on Premier Guitar.
  • YouTube Launches Audio Ads and Ad-Targetable Music Lineups, Taking Aim at Spotify. The video giant is launching 15-second audio ads, the first format designed to reach YouTube users who listen to music or podcasts ambiently. Read about it on Variety.
  • A Premium Audio Licensing Library Arrives From Veritone. Veritone’s premium audio licensing library and services is designed to enable podcasters, broadcasters and other audio creators to easily license clips of premium audio content from major media brands for their programs, as well as monetize their own content.. Radio and Television Business Report has the story.

Listen to
EASTERN STANDARD
on WEKU-FM


Dynamix Productions, and WEKU-FM, Eastern Kentucky University’s public radio station in Richmond, KY, partnered in 2018 to move primary production of the popular long-running radio program EASTERN STANDARD to the studios of Dynamix. The first program produced at Dynamix aired on July 19, 2018. By bringing the production to Lexington, producers have easier access to Central Kentucky business, healthcare, and education leaders, as well as local artists, entertainers, and other newsmakers. The move underlines WEKU’s commitment to providing the area’s most concise and in-depth coverage of news, issues, and ideas that directly affect Central Kentuckians. The EASTERN STANDARD radio program is made possible from the generous support of the Foundation for Appalachian Kentucky and the Appalachian Impact Fund.

Hosted by network news veteran Tom Martin, EASTERN STANDARD is a public affairs program that covers a broad range of topics of interest to Kentuckians. Resources for topics include WEKU’s reporting partner, the Ohio Valley ReSource, a partnership with seven public media outlets across three states; the Kentucky Center for Investigative Reporting; and National Public Radio. EASTERN STANDARD can be heard Thursdays at 11:00 AM  / 8:00 PM and Sundays at 6:00 PM on 88.9 WEKU-FM, and online at www.esweku.org.

Recent topics and guests on the program include:
  • A psychiatrist on moral and ethical dilemmas found on the frontlines of covid-19
  • A commercial real estate broker on what’s happening to that home-away-from-home, the office.
  • Who did the heavy-lifting for the hemp industry of the 19th century?
  • Kentucky’s new Commissioner of Education after his first week on the job
  • Not letting a pandemic get in the way, the Kentucky Book Festival is “on” - virtually.
  • A mini book festival of our own features poet Lynell Edwards; novelists Wesley Browne and Karen Salyer McElmurray; and, the new non-fiction from the Ohio Valley Resource, documenting views of America from the perspectives of the coal-mining communities of Appalachian Kentucky
  • Unmasking threats to liberties versus threats to lives: welcome to the world of the public health worker
  • Doctors experiencing burnout in rising numbers. We hear of a solution
  • Jailed before the outbreak, released in the midst of it: reentry in a pandemic
  • The stresses of the times and the allure of alcohol and drugs
  • Twin pandemics as viewed by a Central Kentucky high school senior
  • A pandemic priority: children. A child psychiatrist weighs-in on abuse and neglect now going unnoticed
  • The 4th annual Music for Mission tribute channels John Lennon. The virtual concert marks the 80th anniversary of Lennon's birth and the 40th anniversary of his death.
  • Future Tense: We walk like an Egyptian
  • Help for struggling small businesses and entrepreneurs
  • What’s left in the wake of the Black Jewel bankruptcy
  • Kentucky’s Secretary of State champions early voting
  • A list of questions for Fayette County Clerk Don Blevins about the 2020 General Election, made unusual and extraordinary by a pandemic and a divided nation
  • Tom Eblen interviews UK Law Professor Joshua Douglas about his new book, How to Take Back Our Elections and Change the Future of Voting
  • 19th Amendment co-host Jackie Jay talks election dynamics with EKU Government Professor Anne Cizmar
  • State of Justice reporter Rae Garringer looks into the status of felon voting rights
Did you miss the live show? Listen online.

Notable Recent Productions

  • "Vote Worthy" statewide radio program, funded by The Mellon Foundation and The Kentucky Humanities Council. Listen to the VoteWorthy program. Another episode is coming in January, so stay tuned.
  • "Intro to Lexmark" front-facing web video (Lexmark, Lexington, KY)
  • Radio and TV political campaigns for Amy McGrath for Senate (Putnam Partners, Washington, DC)
  • "AgFuture" podcasts for Alltech  (Alltech, Nicholasville, KY)
  • Video montage open soundtracks for each race of the 2020 Breeder's Cup (Keeneland, Lexington, KY)
  • Fasig-Tipton and Claiborne television spots for Studio 34 Productions (Studio 34 Productions, Lexington, KY)
  • Political candidate television and radio spots for Grit Creative (Grit Creative, Frankfort, KY)
  • Remote recording of the Asbury Seminary Choir, and "Graduate Candidates Presentation"  for the 2020 Asbury Seminary online graduation ceremonies (Studio46, Lexington, KY)
  • DVD behind-the-scenes extras soundtrack post-production for "The Stand In" movie (Wrigley Media Group, Lexington, KY)
  • Political candidate television and radio spots for RunSwitch PR (RunSwitch, Louisville, KY)
  • "Block Talk" podcast for Ridley Block  (Alltech, Nicholasville, KY)
  • On-hold messages for Alltech (Alltech, Nicholasville, KY)
  • Television and radio spots for UK HealthCare (Team Cornett, Lexington, KY)
  • Radio campaign for The Summit at Fritz Farm (Team Cornett, Lexington, KY)

Live and Online

Podcasts produced at Dynamix Productions



Vote Worthy helps to inform voters about the issues and challenges surrounding the 2020 General Election.


The Cancer Crisis in Appalachia"
Compelling stories from the next generation of leaders in the fight against cancer in Appalachia.
From UK's Markey Cancer Center.

Tales of American History
"Tales of American History" with Kent Masterson Brown


"The Tyler Gossett Podcast"


GoFundMe podcast "Todd Oldfield and Wendall Gill: A Community Comes Together"



"Embedded" podcast from NPR
Al Cross in a series of podcasts about Mitch McConnell

Audiobooks produced at Dynamix Productions
 

  
    

   

    

  
       
     
    

    
    
    
    
    
    
  

Other projects produced at Dynamix
Copyright © 2018 Dynamix Productions, Inc. All rights reserved.

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333 N Ashland Ave, Ste 120
Lexington, KY 40502

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Dynamix Productions, Inc. · 333 North Ashland Ave · Suite 120 · Lexington, KY 40502 · USA

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