Update from Denise Lee Yohn.

01/07/14 vol 064

hello friends and colleagues!

I’ve got a feeling...2014 is going to be a great year!  To kick things off, this brief includes new perspectives from TEDxSanDiego, my upcoming book, and recent interviews.  Happy New Year!
P.S. How do you like the new look of this brief?  I've rolled out a new visual brand identity based on my book.

Words to Live by in 2014

Ten ideas, pieces of advice, and insights for 2014 from speakers at TEDxSanDiego:

  • When you’re passionate about something, doors open.
  • What would you do if the world was your team?
Read more.

Like new year, new perspectives -- a Denise Lee Yohn brand-as-business brief on Facebook

What Great Brands Do

Have you ever wondered how some brands manage to breakout from the pack, foster strong customer loyalty, and produce higher profit margins? 

My research and analysis into this led me to write the book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). The hardcover book will be available beginning 01.27.14 but you can get a sneak preview of what I learned about great brands -- see the press kit here.

Creativity as a Strategic Advantage

Scott Goodson, CEO of global marketing and advertising agency Strawberry Frog, shares with me a provocative view on creativity.  Listen to our conversation.

Brand Building in a Digital, Social and Mobile Age

Former ARF's research head Joel Rubinson has written an informative and instructive marketing resource, Brand Building in a Digital, Social & Mobile Age.  Check out my write-up on the book and listen to my interview with Joel.


About Denise

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. 
denise lee yohn, inc.
917-446-9325 | @deniseleeyohn
mail@deniseleeyohn.com | www.deniseleeyohn.com