Learn about Denise Lee Yohn's new book Extraordinary Experiences
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Dear friends and colleagues,

How do some stores and restaurants break through the clutter; compete with bigger, online competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty by creatively designing and consistently delivering great customer experiences. Learn the strategies and secrets behind great retail and restaurant experiences in my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do.
  • Pre-order your copy today here
A short e-book (75 pages or so), Extraordinary Experiences is a quick read, packed with juicy profiles of seven popular, powerful brands -- including some you've heard of like Costco and a few you probably haven't such as sweetgreen, a fast-casual salad restaurant based in Washington DC.  Each brand shows how one of the brand-building principles from my first book, What Great Brands Do -- including "Great Brands Start Inside" and "Great Brands Ignore Trends" -- produces extraordinary customer and business results.
  • Learn more about the book here
Even if you don't do business in the restaurant or retail industries, you'll still find the case studies relatable, accessible, and applicable to your organization.   After all, all great brands share an approach to brand-building that is universally important and ultimately effective.  Great brands use their brands as complete, strategic platforms that drive, align, and guide everything they do. Brand-building isn't just creative or strategic, it's operational.
  • Get access to a free chapter here
Still on the fence about whether or not this is the book for you?  Check out: Be first in line to get Extraordinary Experiences -- the book that Ted Coiné, CMO of Meddle.it, says "should be required reading for all CEOs," and that Shep Hyken, customer service expert, says is "an inspiring and immediately actionable read.
  • Pre-order your copy today here 

I look forward to hearing what you think about Extraordinary Experiences!  And if I could make one last request:  please help make the launch next Monday November 2nd a success by opting in to a social share here.
 

P.S.  I respect you and our relationship, so this is the only promotional email you will receive from me about Extraordinary Experiences.  Thanks for reading.

"If you want a shortcut in your goal to improve customer loyalty, start with Denise Lee Yohn. What Great Brands Do is a practical guide to providing an exceptional brand experience. In Extraordinary Experiences, Denise builds on her earlier work, sharing strategies and actions for creating a cherished brand". -- Skip Prichard, President & CEO, OCLC, Leadership Insights and blogger at skipprichard.com
Copyright © 2015 Denise Lee Yohn Inc., All rights reserved.


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