Super Bowl Ads vs. Super Brands
The medium may be the message, but an ad isn’t an experience – and shouldn’t companies invest in delivering an extraordinary experience instead of spending a lot of money to broadcast a message?!
Advertising on the Super Bowl is an effective awareness builder (how many of us would know what GoDaddy is, if it hadn’t been a Super Bowl advertiser?!) But awareness isn’t what it used to be because the traditional advertising model no longer applies.