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Dear friends and colleagues,

Happy 2016!  Hope your new year has gotten off to a great start.

Before we get too far into the new year, I'd like to suggest three new rules of customer engagement in 2016 -- how marketers can attract and influence people in ways that they welcome and value.

Also help me engage with you the way you'd like -- please answer this one-question survey. Thanks!

I look forward to making 2016 great with you!

new rules of customer engagement in 2016

The start of a new year provides an excellent opportunity to reconsider old ways and adopt new practices.  With that in mind, I'd like to suggest to marketers three new rules of customer engagement in 2016:

  1. Use a personal appeal, not a generic message.
  2. Invite people into a relationship, instead of interrupting what they're trying to do. 
  3. Make customers the hero -- respect them, don't shame them. 
Read more 

give me your input

Please answer this one-question survey so I can be sure I'm sharing the kind of insights and information you're interested in.

great brands create extraordinary experiences

What do Mitch Joel, Mark Di Somma, Adam Toporek, Jeannie Walters, Mike Wittenstein, and yours truly have to say about customer experience and brand-building? 

Check out this slideshare of quotes culled from a series of interviews I had with business thought-leaders for my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do.  


About Denise

denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner.
For more information, visit
denise lee yohn, inc.
917-446-9325 | @deniseleeyohn |