While many theories have been offered to explain Yahoo’s downfall in light of Google’s ascent, I would like to suggest that the difference in the companies’ brand approaches may be the most illuminating.
Advice from Marie Kondo, author of the bestselling book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, suggests three ways to tidy up your brand. Check out my piece from Forbes.
Sharp Healthcare All-Staff Assembly
The Sharp Healthcare All-Staff Assembly provides a compelling example of how to engage, educate, and emotionally connect your workforce with your brand. Take a look at this short video to see how this annual event helps keep the thousands of Sharp staff, partners, and volunteers motivated, aligned, and focused on delivering The Sharp Experience.
15 Secrets Successful People Know About Time Management
Here is my latest brand book bite (book write-up & author interview.) It's on a terrific book about personal productivity by Kevin Kruse.
What Is Denise Doing?
gearing up for a webinar in which Dom Goodrum, VP Design, at Percolate (the leading marketing software provider) and I discuss "Beyond Branding: Designing Brilliant Customer Experiences" next Tuesday March 8th -- register here
getting great feedback on UNSTUCK, a short (free) guide to diagnosing & solving your business problems
feeling thankful for all those who registered and/or supported the recent giveaway of my latest book, Extraordinary Experiences
experimenting with Periscope -- follow me on Twitter to see my video posts and give me feedback
denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner. For more information, visit