Update from Denise Lee Yohn.


Dear friends and colleagues,

Why is Yahoo is failing while Google is thriving?  The companies' different brand approaches explain a lot.  Check out my new Knowledge@Wharton piece.

Plus, scroll down for good brain food if you're into:

  • brand strategy -- tips for "tidying up" your brand
  • culture & employee engagement -- a video audit & analysis of a brand engagement session on steroids
  • personal development -- a write-up and author interview from a book packed with productivity tips
And if you're into customer experience, check out my upcoming joint webinar with Percolate.

Thanks for reading!

Yahoo's Brand Mistakes vs. Google's Brand Mastery

While many theories have been offered to explain Yahoo’s downfall in light of Google’s ascent, I would like to suggest that the difference in the companies’ brand approaches may be the most illuminating.

read my opinion from Knowledge@Wharton

Three Ways To Tidy Up Your Brand

Advice from Marie Kondo, author of the bestselling book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, suggests three ways to tidy up your brand.  Check out my piece from Forbes.

Sharp Healthcare All-Staff Assembly

The Sharp Healthcare All-Staff Assembly provides a compelling example of how to engage, educate, and emotionally connect your workforce with your brand.  Take a look at this short video to see how this annual event helps keep the thousands of Sharp staff, partners, and volunteers motivated, aligned, and focused on delivering The Sharp Experience.

15 Secrets Successful People Know About Time Management

Here is my latest brand book bite (book write-up & author interview.)  It's on a terrific book about personal productivity by Kevin Kruse.


About Denise

denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner.
For more information, visit www.deniseleeyohn.com
denise lee yohn, inc.
917-446-9325 | @deniseleeyohn
mail@deniseleeyohn.com | www.deniseleeyohn.com