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Denise Lee Yohn - Brand as Business™ Brief

01.11.11 vol 032

Hello Friends and Colleagues!

New Year!  New Look!  New Resources!

To help you start off the new year right, I’m introducing a  host of new brand-building resources:  a new website with new tools and content and a new collection of videos – plus brand as business briefs, my blog, and Twitter page have been updated with a new look. 

I’m also including a write-up, Companies to Keep an Eye on in 2011, featuring five companies facing exciting opportunities and tough challenges this year.

More than ever, I really want to hear your feedback – please let me know what you like/what you don’t, what you want more of/less of, and most importantly, how can I be of more help to you.

Here’s to a great 2011!

-  denise lee yohn

P.S.  I’ve also changed my phone service so you can now text me (# 917 446 9325.)

New Resources

Check out these new resources, designed to help you understand how to operationalize your brand to grow your business:

a new website featuring:

a collection of over 15 of my top videos all in one place -- a new Vimeo channel

Companies to Keep an Eye on in 2011

Five of the companies I’ll be keeping an eye on in the coming year (in addition to my clients, of course) are:

  • Walmart
  • Domino’s
  • lululemon
  • Best Buy
  • Chipotle
Read why.

Service Spotlight:  Brand Priorities for Board Members

If you’re a member of a Board of Directors, you’re a critical stakeholder in the organization’s brand. 

Through your strategic, high-level guidance and decision-making, board members can ensure company leadership does more than give lip-service to its brand.  Board members should advocate and advance efforts to operationalize the brand.

Book me to speak to your board about:

  • why board members are leading brand stakeholders
  • how Boards of Directors can assess how well the organization is leveraging its brand
  • three ways boards can nurture and protect the brand as a tool for value creation

Learn about my other keynotes and workshops and contact me for more information.

Check out other ways I help companies achieve their brand and business objectives.

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Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner. For more information, visit www.deniseleeyohn.com
Denise Lee Yohn

denise lee yohn, inc.
917-446-9325  |  @deniseleeyohn
mail@deniseleeyohn.com  |  www.deniseleeyohn.com