Execution IS Strategy
The more I work with companies on their toughest challenges, the more I’m becoming convinced that the delineation between strategy and execution is becoming irrelevant. It no longer makes sense to separate the value of strategy from the value of execution.
Given the increasing rate of change, as well as the degree of disruption in today’s business, a company’s ability to anticipate and react to market forces must be inextricably linked. Instead of thinking about choosing a path (strategy) and then following that path (execution), companies need to be focused on strategically adapting to and excelling on whatever path they find themselves on.
This way, execution is actually becoming strategy. Superior operational execution is a strategic advantage to be planned and pursued.
The requirements that characterize this new way of doing business include:
- focusing more on the right people, less on the right plan
- replacing strategic planning with strategic decision-making
- instilling a culture of discipline, action, and results
read the post (guest post on the blog of my partner, Bulldog Drummond)