Level 5 Relevance
The Level 5 Relevance framework outlines how companies can become a force for positive change while enhancing the customer appeal and long-term competitiveness of their brand.
Level 1: At the most basic level, companies should support the issues and platforms of their industries.
Level 2: The second level is also pretty obvious – companies need to support their local communities.
Level 3: The next level of relevance is target, meaning social efforts should resonate with the company’s target audience.
Level 4: Aligning your social efforts with your brand identity and competitive positioning is Level 4 in the framework.
Level 5: The last level of the Level 5 Relevance framework is values relevance. This is about aligning and integrating your business with social values.
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