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12.03.13 vol 063
My “brands to watch” post was such a hit last year, I thought I’d share the brands I will be keeping my eye on in 2014.
Also in this brief, get a taste of my upcoming book, What Great Brands Do, with my recent Forbes column, “Why Marketers Need to Stop Giving Back.”
Hope each of you has a blessed holiday season and I look forward to connecting in the New Year!
I predict the following brands will be making the headlines next year:
3. J.C. Penney
Learn why here.
One of the principles in my upcoming book, What Great Brands Do, is Great Brands Never Have to ‘Give Back.” Of course, there’s nothing wrong with giving back – it’s good to give back. But why merely do good when you can be great?!
Read about this in my recent Forbes column.
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Do your business partners fail to understand or embrace your brand vision?
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denise lee yohn, inc.917-446-9325 | @firstname.lastname@example.org | www.deniseleeyohn.com