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Denise Lee Yohn - Brand as Business™ Brief

12.03.13 vol 063

Hello Friends and Colleagues!

My “brands to watch” post was such a hit last year, I thought I’d share the brands I will be keeping my eye on in 2014.   

Also in this brief, get a taste of my upcoming book, What Great Brands Do, with my recent Forbes column, “Why Marketers Need to Stop Giving Back.”
 
Hope each of you has a blessed holiday season and I look forward to connecting in the New Year!
 
denise


Like brands to watch in 2014 -- a Denise Lee Yohn brand-as-business brief on Facebook

10 Brands to Watch in 2014


I predict the following brands will be making the headlines next year:
1.    Apple
2.    Amazon
3.    J.C. Penney
4.    Safeway
5.    Starbucks
6.    Xbox
7.    Twitter
8.    Square
9.    Walmart
10.  Obama

Learn why here.

Like brands to watch in 2014 -- a Denise Lee Yohn brand-as-business brief on Facebook

Why Marketers Need to Stop Giving Back

One of the principles in my upcoming book, What Great Brands Do, is Great Brands Never Have to ‘Give Back.”  Of course, there’s nothing wrong with giving back – it’s good to give back.  But why merely do good when you can be great?!  


Read about this in my recent Forbes column.

Like brands to watch in 2014 -- a Denise Lee Yohn brand-as-business brief on Facebook

 

Service Spotlight:  Brand Toolbox

Is there a gap between your brand strategy and how it gets executed?

Do different internal groups disagree on what’s “on brand” and what’s not?

Do your business partners fail to understand or embrace your brand vision?

A Brand Toolbox will align, motivate, and equip your organization to execute on your brand with operational excellence

Download an overview to learn how I will help you develop a collection of brand tools that inform, inspire, and instruct all your stakeholders to interpret and reinforce your brand appropriately.

Like brands to watch in 2014 -- a Denise Lee Yohn brand-as-business brief on Facebook

Check out other ways I help companies achieve their brand and business objectives.

  In This Issue
 
What is Denise Doing?
 
  • -  gearing up for my book launch next month -- stay tuned
     
  • -  having informative conversations with business leaders and luminaries – check out my latest with Target’s head of social media 
     
  • -  delivering two keynotes and a series of workshops at a global summit for an international corporation -- book me to speak to your organization
     
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Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner. For more information, visit www.deniseleeyohn.com
Denise Lee Yohn

denise lee yohn, inc.
917-446-9325  |  @deniseleeyohn
mail@deniseleeyohn.com  |  www.deniseleeyohn.com