Update from Denise Lee Yohn.


Dear friends and colleagues,

I'm really eager to hear your feedback on my latest blog post, Are You Speaking the Wrong Loyalty Language?  It outlines a new construct for companies seeking to cultivate brand loyalty.  Please check it out and let me know what you think.  Also in this brief, the new WGBD Discussion Guide!

are you speaking the wrong loyalty language?  

67% of consumers are not satisfied with current loyalty programs.  This could be because companies are speaking the wrong loyalty language.  Inspired by the book, The 5 Love Languages by marriage counselor Dr. Gary Chapman, I wonder if different customers have different loyalty languages?  The five loyalty languages could be:

  1. perks -- This language involves giving away products and other benefits
  2. recognition -- Some people just want to achieve the status 
  3. personalization -- This language communicates with customers personally and offers products and service tailored for them
  4. access -- To this person, greater loyalty yields exclusive access to special services and offers 
  5. discounts -- This language culminates in discounted or free products 
Check out the full post

WGBD discussion guide

I’ve just released the Discussion Guide for my book What Great Brands Do.  Packed with provocative questions for each chapter, the Guide is intended to stimulate conversations about the brand-building  principles and actions that will move your organization forward.   And best of all, I’m making the guide available for FREE!

Get the guide and learn about special offers on packages of autographed books and guides here


About Denise

denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner.
For more information, visit www.deniseleeyohn.com
denise lee yohn, inc.
917-446-9325 | @deniseleeyohn
mail@deniseleeyohn.com | www.deniseleeyohn.com