July 2016

Friends of ICONYC,

Welcome to our Summer 2016 update. We hope that you’ve been enjoying the warm weather!

As many of you know, we continue to expand the ICONYC labs family of startups and since our last update, have begun working with a new group of founders that are using technology to tackle big and, in many cases, important problems. These entrepreneurs have demonstrated ambition, commitment and adeptness in navigating their startups through different stages of development. This time around, we’ve brought onboard companies that span a variety of markets within the tech universe: health, security, real-estate and human capital management.  

Below, in addition to company profiles, you will find media coverage of ICONYC companies in the news as well as a spotlight on several of our strategic advisors. As always, the team at ICONYC appreciates your ongoing support and looks forward to working with the NYC tech community to unlock the potential of each of these enterprises.

If you’d like to meet with any of our founders, please let us now as they are in NYC regularly (many of them will be here the week of July 11th). For ongoing updates, please make sure to track our progress by following us on Twitter and Facebook.


Arie, Eyal and Brock

Media Spotlight
ICONYC Profiles

Ruth Poliakine Baruchi, Dan Sztybel and Itay Baruchi are the founders of MyndYou, a mobile-first platform that monitors cognitive and behavioral parameters for families and caretakers of Alzheimer’s patients. More than 16 million Americans live with cognitive impairment, and six million suffer from Alzheimer’s alone, costing $200B in patient treatment. Since arriving in NYC, MyndYou has begun securing pilot customers with hospitals and clinics on the East Coast, beginning its journey of  revolutionizing mobile health and providing insights to this neurodegenerative diseases. For more information, reach out to Ruth at

Roy Shteren & Shai David are founders of VideoTherapy, an online platform that enables physical therapists to provide their patients with personalized care outside of the office. Seeking to address the $33 billion outpatient rehab market, which is expected to grow 40% by 2018 and of which physical therapy makes up 90%, VideoTherapy has hundreds of customers in Israel and is now expanding to NYC. The core features of the solution include mobile-based training, ongoing performance evaluation, real-time motion tracking and communication tools, to the global clinical medicine community. For more information, reach out to Roy at

Lior Segal (CEO), Yoel Motola (CTO), Gil Barak (VP Product) and Nitay Megides (VP R&D) are the founders of ThirdEye Systems, a no-installation, affordable and reliable drone security system for commercial properties. Both CCTV, at $31B and perimeter security, at $20B, are due to hit new market highs by 2020.  ThirdEye is focused on capitalizing on the changing drone regulatory environment. Backed by Israeli and American angel investors, ThirdEye is well on its way of blazing the trail for security at commercial properties where traditional surveillance solutions are too expensive or insufficient. Connect with the team at  

Omri Barzilay & Oz Nakash are founders of Propcy, a real estate tech solution that provides hyper-local pricing and analytics to residential real estate brokers. In the US, there are 2M real estate agents conducting 5M real estate transactions per year – most of them using tools that rely on obsolete, manual methods. Propcy’s big data algorithms, personalized investor preferences and full analysis reports virtually guarantee that brokers pursue the best potential real estate transactions. Propcy is backed by pre-seed round investors and has pilots running with Sotheby’s and Douglas Elliman. Follow Propcy on Twitter at @propcy

ICONYC Programming

Dennis Mortensen, Founder & CEO,
When you look up “serial entrepreneur” in the dictionary, don’t be surprised to find a picture of this man. Dennis Mortensen graciously shared insights into his entrepreneurial journey in a “fireside chat” with our founders. He is the CEO and Founder of, whose AI-driven personal assistant lets people schedule meetings using plain English and no more than a CC to Dennis is a pioneer and expert in the analytics, optimization and big data and has built and sold several companies. He’s an accredited Associate Analytics Instructor at the University of British Columbia, the Author of Data Driven Insights from Wiley and a frequent speaker on the subject of Analytics and Data. A native of Denmark, Mortensen calls New York City his home.

Brian Hirsch, Managing Partner, Tribeca Ventures
Active with portfolio companies that include AppNexus, Betterment and CommonBond, Brian Hirsch has been involved in helping build transformational businesses in NYC. During our ICONYC “office hours” session, he listened to our founders and shared with them customized feedback. Brian has invested across a broad number of sectors during his career including fintech, edtech, mobile, healthcare, online marketing and media/publishing. Prior to starting Tribeca Venture Partners, he was a founder and Managing Director of GSA Venture Partners, formerly the venture arm of Greenhill & Co (NYSE: GHL). Prior to GSAVP, Brian was a Principal at Sterling Venture Partners and a Vice President at ABN AMRO Private Equity. Brian has a BA in Economics and American Studies from Brandeis University.

Jonah Goodhart, Founder & CEO, MOAT
Jonah’s experiences as an entrepreneur and investor are part of NYC tech lore. Not only has he previously founded and sold tech businesses, but through his fund, has made 100+ investments. During our ICONYC “fireside chat”, Jonah discussed the importance of owning the fundraising process and the idea of breaking up with potential investors. Prior to Moat, Jonah co-founded WGI Group, Smarter Ad Group, Point Ventures Group, and Jonah was one of the founding investors and Board members of Right Media, the leading online advertising exchange that was acquired by Yahoo! in 2007. He also serves as a Director of CPM Advisors, Inc., and Sooth Software Corporation.


ICONYC labs, based in NYC, is a first of its kind acceleration program customized for early-stage Israeli tech startups to help them become successful global companies.The ICONYC labs team brings extensive experience mentoring and investing in both US and Israeli-based startups. ICONYC labs is also supported by an advisor network made up of senior level executives from NYC’s most prominent VC funds and tech companies. In addition, a growing network of partners provide resources to program participants, and includes AlleyNYC, a leading NYC tech community space.

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