"In order to fabricate, I always need the trampoline of reality." -Mario Vargas Llosa
Find your shining hilltop 

Content for the win | Vol. 3, No. 11 | November 2014

Darby and I took a short but satisfying vacation to New York last month. The sky was blue and we enjoyed crisp fall days exploring Montauk and the Long Island's "Gold Coast," including a visit to Sagamore Hill—Teddy Roosevelt's home in Great Neck. 

I asked my in-laws, how is it that the air is so clean on Long Island given the immensity of the population? We're surrounded by water, was the reply. Geography is destiny. 

Being a remnant of glacial moraine, the North Shore is hilly and large boulders known as glacial erratics are scattered across the area. Now, imagine yourself atop of one of the finest of all North Shore hilltops with a cool breeze blowing up from Long Island Sound. You've entered another world, one where you can think clearly and see what needs to be done.

Sagamore Hill is the opposite end of the D.C. swamp. No wonder Teddy made it his summer White House. It wasn't just the patrician thing to do—it was the right thing to do.

I think we all continue to seek to reach our own personal hilltop. It's a restorative place and a place to get our bearings and begin anew. In a business sense, this might mean a number of things—perhaps an office upgrade or relocation, a new ethical framework for your manufacturing methods, or a renewed commitment to producing grade-A branded content. The better the inputs, the greater the chance of exceptional results. 

  1. Warren Buffett estimates that he spends 80% of his time at work reading and thinking. 
  2. Fact: right-to-carry laws are associated with an 8% increase in the incidence of aggravated assault. 
  3. Land Rover commissioned a novel from William Boyd. That is content for the win.
  4. On the frontier, justice was bought and paid for—someone's been reading Charles Portis.
  5. The Oracle of Omaha focuses intently on his priorities, and you can too.
  6. Annual reports are stiff affairs. Let’s follow Marriott’s lead and turn them into video demonstrations!
  7. Simon Dumenco, a journalist I admire, doesn't like the word "content." You might say he's lacking contentment around its use.
  8. I'm honored to introduce you to William Onyeabor, Nigeria's mysterious master of funk fusion. 

Bonehook is a guide service and bait shop for brands. We help companies like yours find, shape and share their best brand stories. To book, call 503-970-3862. 
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