"Breathe-in experience, breathe-out poetry." -Muriel Rukeyser
Content for the win | Vol. 3, No. 8

August 2014

Bonehook strives to be a creative company and a valuable resource to our clients. A creative company is one with lots of wild ideas. Wild ideas are a natural result of a flourishing and creative environment. 

I also believe a successful and enduring company is one that is willing to pivot. Today, we provide content marketing, which is to say customer experiences. Tomorrow? Let's see...

One possible pivot for Bonehook is to turn into a consulting firm focused on helping companies build their own content departments. I would provide the blueprint and then oversee the build out. Another wild idea is the development of a product line and an online store at Bonehook.com. It's something Portland-based rock star Aaron Draplin does particularly well (and I'd love to take a page from his book). 

Another wild idea is to make out-of-print Beat-generation poetry available in digital formats. For that matter, any essential material that is out-of-print. I can't think of a more out-of-date concept than out-of-print.

Yet another wild idea is to create an online locker or virtual shed for one's collection of sports gear. Athletes could catalog and share performance notes with others deeply interested in their favorite sport, be it golf, disc golf, fishing, climbing, mountain biking, etc. This naturally marries to a re-ordering function, a.k.a. recommendation engine for online retailers.

Darby and I also love to kick around new ideas that would take us out of media and away from eyeball-sucking screens. For instance, we want to reinvent the sports bar. Our idea of a sports bar focuses on playing sports, not watching them on a screen. Imagine a theme park for grown ups anchored by an 18-hole pay-to-play disc golf course. Following a round, players would retire to the 19th hole for their food and beverage needs. The 19th hole might also feature washers, corn hole, horseshoes, ping pong and so on.

Once upon a time, I may have been well advised to keep my business ideas to myself. But where's the fun in that? If you're reading this and you like one of these ideas, let me know. Maybe we can work on something worth pursuing together. That is the idea ;-)

  1. Do you have the Cooking Channel at home? I hope so, because that's where "Bite This" with Nadia G airs.
  2. In a smart move, Rudkin Productions, a design shop in Boerne, Texas created a newspaper to serve the needs of advertisers wanting to reach workers at Eagle Ford Shale, the largest oil and gas development in the world based on capital invested. 
  3. Tom Hanks has a new hit on his hands—his Hanx Writer app, which "recreates the experience of a manual typewriter, but with the ease and speed of an iPad."
  4. "Division of church and state in media is a false ideal, so there’s nothing to restore to its former pristine condition." Read more.
  5. Once you've seen one website, you've seen them all. No, just joking. See these 50 "best sites" for new twists in digital media. 
  6. Has Blue Bottle of San Francisco redefined the future of iced coffee? Stumptown may have something to say about this.
  7. Nancy Hill, CEO of 4As claims young people with a mountain of educational debt can no longer afford to work in advertising. 
  8. How out of date is your company's blog? What about your social media pages? I hope you know, it's okay to ask for help.

Bonehook is a guide service and bait shop for brands. We help companies find, shape and share their best brand stories. To book, call 503-970-3862. 
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"Every golfer should understand that golf is a game of balance, rhythm and timing." -Jack Nicklaus

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