"Do not go where the path may lead, go instead where there is no path and leave a trail." -Emerson
Find or Fabricate Your Own Dream Team

Content for the win | Vol. 5, No. 7

In business, as in life, it's crucial to be on the right team. The wrong team will waste your talent, or worse, fail to recognize your particular gifts and contributions to the enterprise. 

In my 20 years working in advertising, I have wasted years playing on the wrong team. You live and learn. What I learned is growing a company's presence in prospects' hearts and minds is hard enough without the added pressures of poor teamwork, or worse colleagues who want to resist or take credit for your best ideas. 

Thankfully, all layers between clients and myself are now removed, which makes me a much happier and more effective marketing partner. I never worry about the account team, or their misaligned priorities, because I am the account team, along with Darby.

Clients like to talk to the architects about their dreams, and architects like to talk to the clients about transforming those dreams into achievable goals. This is what Bonehook facilitates. When you have a marketing problem to solve, we're going to solve it from inception through implementation. To stick with the construction metaphor, we're the architects and the general contractor, and we hire our favorite specialists for finish work like plumbing, electric and so on. 

We made our own dream team! You can too.

Post Script
  1. See this great video from ANCOR about the struggles to support the people who support people with disabilities. 
  2. Just text me: Messaging use recently surpassed social media use.
  3. What did that meeting that dragged on and on just cost the company? Do the math.
  4. Birkenstock USA's CEO has valuable lessons for staying in vogue without selling out.
  5. We live in wine country, so please indulge my need to share the goods with you. #pinotblanc
  6. Did you know that eighty percent of U.S. books are produced by the Big Five publishers?
  7. Wieden+Kennedy has rarely faced tougher criticism. Maybe it will help them grow (provided they see themselves in the problem).
  8. "Atomic Number" by case/lang/veirs—this is teamwork!
Bonehook is a guide service and bait shop for brands. We're presently supporting clients in healthcare, software, real estate, outdoor recreation, sports, identity protection and human services. Call 503-970-3862 to charter an expedition into customer-rich waters.
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"Re-examine all that you have been told... dismiss that which insults your soul." -Walt Whitman

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