"Towering genius disdains a beaten path. It seeks regions hitherto unexplored." -Abe Lincoln
Offer A Steady Brand In Stormy Seas

Content for the win | Vol. 5, No. 10

The American public is drowning in misinformation. Political theorists, journalists, and concerned citizens everywhere are worried about what this means for our personal psyches and the future of the nation. Business owners and managers, meanwhile, are worried about what it means for the bottom line.

Problem: How will your brand messages be heard, believed and acted upon when people are discouraged and adrift in media flotsam?

Answer: Brands are always looking to break through the clutter. Perhaps the way to do this is by offering something inspiring for people to think about and do. People need to get out of their heads and away from their computer screens. If a brand can inspire people to take action in a positive way, people can transcend the slugfest, if only momentarily.

I'm suggesting that it's not enough for brands to take a stand. Brands have an opportunity to forge deeper bonds by helping people pursue their own passions or needs. It's like the difference between a brand sending a check to the local Food Bank, versus sending a group of volunteers from the customer community (who find enrichment in the activity).

Post Script
  1. GripFriend.com is the new website for our new sports client.
  2. On the Bonehook blog: Only Fully Revealed Brands Are Open To A Customer Relationship.
  3. Obvious, but worth repeating: No one rises to the top alone. 
  4. If your brand's content is not serving someone's needs, why does it exist?
  5. Women work twice as hard for inferior pay. And managers wonder why there's so much dissatisfaction in the workplace.
  6. Immigrants don't steal jobs from hard-working Americans. Billionaires do
  7. If you like pie, this recipe is for you.
  8. How to give negative, but necessary, feedback via email. 
Bonehook is a guide service and bait shop for brands. Call 503-970-3862 to charter.
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"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product." - David Ogilvy

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