A Reminder to Submit your Rouge Park Surveys
In only two weeks we have already had over a thousand hits on the www.agrifoodhub.org
website. But we need lots more! Visitors are learning about the many beneficial opportunities such a magnificent resource will bring to our Toronto food community. Each visitor becomes better prepared to submit an informed Park Survey. Thank you for sharing with your networks the need to visit this website and then submit the Park Survey. Now is a good time to send out reminders!
If you have not yet submitted your own Survey, please do it NOW. If you agree that an Agriculture and Food Hub within Toronto’s last agricultural space is important, it is quite acceptable to submit your additional thoughts by submitting another survey. (The Survey closes September 15th
Malvern residents working in their urban garden near Rouge Park.
With more space, there could be so much more healing.
With insufficient support, the Urban Park’s farms may just continue to be GMO corn and soybean cash crop farms that benefit only a couple dozen farmers.
After air and water, food is our most essential need. Political actions manage the sustainability of our food; and urban voters direct our politics. In this epoch of rapidly changing climate, economy, and chemistry, urban voters need to both observe and understand the best ways to secure our food supplies. We simply cannot afford to lose this golden opportunity!
Local Food Celebrations and Fundraisers
After a summer like this, our farmers need a great big “Thank You”. (And some extra funds are another form of Thanks.)
Celebrating our farmers with a feast in their fields.
The harvest season commenced with the 3rd
annual FarmStart Harvest Table
on August 19th
at the McVean incubator farm in Brampton. With more amazing musicians than memorable food, the 2nd
annual Greenbelt Harvest Picnic
goes from noon to nearly midnight on September 1st
at Christy Lake Conservation area near Dundas. The 23rd
annual Feast of Fields
is on September 9th
in the Cold Creek Conservation area near Nobleton. Starting on September 15th
is the 1st
annual series of small (maximum guests 40) Ontario Organic Dinner Parties
at various venues and dates. The 6th
annual Evergreen/Slow Food Picnic will not
take place this year. However, on September 16th
at Toronto’s Brick Works there will be a Slow Food Harvest Cook Out
– only $10 for members. (So this event is not a fundraiser.)
Preparing your Stories – Starting your Brand
You don’t need to be a Coke or a Nike to have a brand. Actually your business already has a brand. But if you don’t know what it is, it’s probably not doing much for you. A positive brand can help any business. Whether you operate a farm, a restaurant, an artisanal food shop, a food distributor, or a food writer, you will benefit from positive branding.
4. Now you can start connecting your own stories with what your good customers most want to hear. Your stories should of course regularly reassure these customers that you can and will fulfill their expectations. But more importantly, your stories must reassure your customers that you can and will also support what they like, feel and view about your business. Understanding these emotional needs and communicating that you are prepared to provide them is the secret to successful branding.
After all this is in place, you can then begin to reach out for new customers.
more to come.