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Parties inexorably tied to a single policy area don’t come along often - particularly ones that gain a handful of seats in the span of 12 months. Over the past two months we’ve seen over 500,000 mentions of immigration. One-fifth of those came from UKIP alone, vastly outstripping all other parties.

UKIP is irresistible social media fodder. It has got a high number of older, less tech-savvy candidates who are prone to Twitter slip-ups. Its leader has a penchant for pulling strange faces and holding pints. You’ll frequently see Farage topping the tweet leaderboards, even though people don’t have many nice things to say.

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A visual rundown of who is owning online conversation

Each week we will revisit how social media users are discussing the main parties and leaders. Get in touch for specific analysis requests.
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About Brandwatch

Brandwatch is one of the world’s leading social intelligence companies. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

Acquiring social influencer analytics firm PeerIndex in December 2014, Brandwatch continues on its aggressive business trajectory following on its most recent round of venture funding to the tune of $22 million. The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 1000 brands and agencies, including Whole Foods, Whirlpool, Pepsico, British Airways, Papa John’s, and Dell.
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