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A new Brandwatch
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  • Employment has had over 2,487,761 mentions since the start of the election campaign.

  • Labour’s deft social media strategy means they are maintaining their lead in terms of mentions of employment and unemployment. They’re on top in terms of outright mentions, but they still have twice as many negative mentions as positive ones.

  • The Conservatives social media coverage centres around policies for young people, while the Liberal Democrats champion small businesses. 

  • Executives tweet most about employment & unemployment after a movement to emphasize tech entrepreneurship and small business apprenticeships.
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A visual rundown of who is owning online conversation

Each week we will revisit how social media users are discussing the main parties and leaders. Get in touch for specific analysis requests.
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About Brandwatch

Brandwatch is one of the world’s leading social intelligence companies. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

Acquiring social influencer analytics firm PeerIndex in December 2014, Brandwatch continues on its aggressive business trajectory following on its most recent round of venture funding to the tune of $22 million. The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 1000 brands and agencies, including Whole Foods, Whirlpool, Pepsico, British Airways, Papa John’s, and Dell.
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