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Spring Newsletter of the Tulare Downtown Association
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Annual Membership Breakfast


The annual membership breakfast is Wednesday, June 15, 2016 at 7 AM at The Lily Pad Cafe at the Tulare Public Library. Please join us for a free breakfast, a chance to catch up on what your Association is doing and meet incoming board members.

Cinco De Mayo Fiesta

The Land-O-Lakes Cinco de Mayo Fiesta held Saturday May 7, at Zumwalt Park was a great success. The event was well-attended and featured live music and entertainment, food and retail booths, bounce houses for the kids and a beer garden for adults.
This year introduced the Best Dressed Chihuahua Contest while a raffle featured prizes from many downtown merchants
including Sweet’s Pawn Shop, Tulare Pet Center, Ely’s Auto Parts and more.

For adults, this year’s ResCom Pest Control beer garden featured beer and margaritas. It was also a great way to reach out to the larger community with an event that was well-received by many.  

“...I just want to say thank you for being such a great host and a great event... John, you and Arlene are doing a great job and we look forward to next year!” Pastor Norberto Gonzalez, El Aposento Alto Church  
Merchant surveillance video released to the TDA results in TV news coverage and slim pickings for this individual.

Merchant Video Becomes News Story

When the Downtown Association posted a merchant video to YouTube.com to help warn other merchants of a thief little did we know it would turn into a full-blown news story!
Fox 26 and ABC30 both made appearances on the streets of Tulare seeking information regarding the thief, the victims and the video.
We DON'T have to be victims! The Association action raised awareness of the issue within the police department, the Chamber of Commerce, and the community. From fewer than 100 emails to merchants, the video has received nearly 2,500 views!
Please continue refusing him entry to your business and call Tulare PD if you see him and think he's engaging in criminal action. Thanks for your support!

Tower Square PBID to Ballot

Ben Brubaker, Chamber CEO and John Harman, Director, Tulare Downtown Association presented the PBID V 2.0 proposal to City Council on May 17, receiving a unanimous vote to move forward to ballot on the initiative. If the ballot passes with a 51% vote by the property owners, an association of property owners will form to collect and manage funds to be invested in improvements and security in the Tower Square. To find out how they did it and how you can do it for your area, contact Ben at the Chamber or John at 685-2350.

Display Cases for Sale

Don LeBaron made a purchase of two display cases that will work great in any store. Why? Because they came from Sports Chalet!
Take advantage of this great way to display in your business. This is a chance to score some top-quality glass display cases at a phenomenal price!
Don's asking $250.00 per case; call him today to see them or pick one up. He can be reached at (559)936-3244.
A beautiful display case with glass shelves and mirrored back. Call Don LeBaron at (559)936-3244

Tulare PD Introduces Program

Currently, when a vandal or trespasser is found on your property, the cops can't do much unless they can get in touch with you. A new program through the Tulare PD will make apprehension of these individuals much easier.
The program is simple: contact the police department at 684-4290 and tell them you'd like to sign up for the new program authorizing the PD to act on your behalf. They'll walk you through the process and benefits of signing up for the program. Simply stated, the program authorizes the PD to act on your behalf in your absence.
What this means is that when a vandal or trespasser is apprehended on your property the officer doesn't need to contact you; acting as your agent the officer can take the most appropriate action based on the situation, an action you most likely would take yourself.
Also available are new no-trespassing signs that reference the law. They are available at Rigo's Signs, 301 E Inyo Avenue. The signs are specially coated to make graffiti easy to remove as well! The signs are $37.50 each.
June Theater advertisement at the Galaxy Theater. Get included for only $175 a month!

Addressing Homelessness

The Team Tulare walk revealed “homeless” as the #1 curse on the downtown!
That's no surprise, as ever downtown in California wrestles with the problem as our state has over 25% of the homeless in the U.S. compared to second-place New York with only 12%! In effectively dealing with the “homeless” we must STOP assuming them “homeless”! The term “homeless” is used to characterize a group of people with several subsets:
  1. Those without houses
  2. Drug addicts
  3. Mentally ill
  4. Petty criminals
  5. “Rough” or Urban campers
With such a diverse group of personalities included in the all-encompassing term “homeless,” we have to start differentiating in order to effectively eliminate this blight on our business district. To read more on the story, click here...
 

Non-Profit Locates Downtown


The Sweet Nectar Society is locating their studio in downtown Tulare. Working with disabled children, the Society
works to make these lives important.
You can see the complete story of this business and its new location by clicking this link to their news story...
Tired of pulling weeds? Synthetic lawn in front of the airplane.

LeBaron’s Airplane Sports New Synthetic Turf

Tired of pulling weeds? Don Lebaron may be on to something! Don installed synthetic lawn in front of his airplane restaurant location to cut down on unsightly weeds, improve ease of maintenance and cut watering. The results look great! As the summer heat starts revving up, this improvement is one that will stay green all summer without the need for watering!

Minimum Wage

Signed into law on April 4, 2016, the next raise will be Jan. 1, 2017 to $10.50 an hour, unless you have less than 25 employees, in which case the increases are delayed until 2018. Large businesses pay $11 an hour in 2018 and followed by annual $1 an hour increase until 2022. 
The California Restaurant Association (CRA), California Downtown Association and California Business Property Association (CBPA) says serious and counterproductive consequences accompany this law.
Currrently, unemployment in the 16-25 year-old age group is nearly 300% higher than the rest of the population, an age group most impacted by the negative consequences of minimum wage hikes. It is also the same age group responsible for most petty theft and vandalism.
The Tulare Chamber of Commerce is leading the charge in reviewing this law and making recommendations for modification based on criteria such as median income for an area or age of minimum wage worker. Click here to get the details of this issue. The Downtown Association supports the Chamber in these efforts and will keep our business owners apprised of progress.

Great Reasons to Shop Local

1. PROTECT LOCAL CHARACTER AND PROSPERITY
By choosing to  support locally  owned businesses, you help maintain our diversity and distinctive flavor.
2. COMMUNITY WELL-BEING
Locally owned businesses build strong neighborhoods by sustaining communities, linking neighbors, and by contributing more to local causes.
3. LOCAL DECISION MAKING
Local ownership means that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.
4. KEEPING DOLLARS IN THE LOCAL ECONOMY
Your dollars spent in locally-owned businesses have three times the impact on your community as dollars spent at national chains. When shopping locally, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development.
5. JOB AND WAGES
Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.
6. ENTREPRENEURSHIP
Entrepreneurship fuels America's economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.
7. PUBLIC BENEFITS AND COSTS
Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.
8. ENVIRONMENTAL SUSTAINABILITY
Local stores help to sustain vibrant, compact, walkable town centers-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.
9. COMPETITION
A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.
10. PRODUCT DIVERSITY
A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.
"Everything you want is on the other side of fear." Jack Canfield
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Concerts in the Park

This year the Downtown Association assists the Parks and Rec department with Concert in the Park on Wednesdays at 7 PM at Zumwalt Park. The Association provides the beer garden along with retail and food vendors. See the entire list of concerts by clicking here…

Saturday Street Fair

FYI: The Saturday street fair now operating on South “K” Street is NOT a Downtown Association event. If you have issues or are experiencing problems you are welcome to contact our office and we’ll forward the information to the appropriate agency, The event is being produced by another company unaffiliated with us or the City of Tulare.

Get On The Map!

Golden Gate Media Group is producing a high quality map for our community thru the Tulare Chamber of Commerce. Mike Cox at 559-287-7976 or at mikecoxmarketing@gmail.com can assist you with your possible inclusion in this great marketing piece.

Right to Rest Fails to Pass Committee

SB 876 ("son of 'Right to Rest' act) failed during its first hearing in the Senate Transportation and Housing Committee. Letters from dozens of associations across the state educated lawmakers about the negative impacts of SB 867.

ABC News Story

The video released to Youtube spawned a news story on ABC30. Click here to view the video...

Team Tulare

April 7, 2016 featured the inaugural walk of the new Team Tulare initiative spearheaded by the Tulare Chamber of Commerce with support from the Downtown Association and other City and State groups and agencies.
The first walk focused on businesses on J Street and K Street from Tulare to Cross Avenues. The second walk on May 17 focused on South K Street.
Homeless/vagrants topped the list of problems. The walk resulted in the forwarding of a surveillance video to the Downtown Association office which was then disseminated to our member businesses with email addresses on file with the Association office. (See video in this issue)
Information from the first walk was published as will the info from May 17.
Participation is open to all; if you are interested in participating contact the Chamber of Commerce at 686-1547.

Elections

Six board seats were available in this year’s election. New board members joining the team for the Tulare Downtown Association are:
Carlos Melendez, Unique Enterprises
Lino Pimentel, Lino Pimentel Real Estate Group
Chris Miller, The Lily Pad Cafe
Vinny Nayyar, The Grocery Store
Jackie Paul, Life Star Ambulance

Irene's Hope Chest Moves

Irene's Hope Chest, once located at the one-time McMahon's building at K Street and King Avenue, is relocating to the former home of Downtown News. The new address is 233 South "K" Street.
Irene's Hope Chest will continue to carry a large range of new and used furniture as well as other gently-used or refreashed clothing and personal items. Stop by today and check out their new location across the street from Betty J's and next door to Rosa's Salon.

Business Spotlight

New businesses in Downtown:
Limitless Sports Nutrition
MVE Shoes, Clothing and Accessories
Rescued Treasures,
Coco loco,
El Jalisciense,
Costa Azul,
Tulare Pawn and Jewelry
EA Games
Rosa’s Salon
The Trophy Shoppe

Marketing Tip

Here's a short video on a step to make your product or service more irresistible! Click here to see the video.

Tools for Business

Check out the new tools for business on the Tulare Chamber's website. Click this link to visit the tool box!

Focus on Homeless Solutions

The California Senate proposes to increase affordable housing opportunities for the homeless through Senate President pro Tem de León's "No Place Like Home" initiative. This initiative provides much needed assistance to our communities by combining significant state funding with local innovation to help the homeless with emergency and permanent supportive housing. This proposal is a step in the right direction: getting people off of the streets.

The Future is the Past

Remember the 70's when hippies made things by hand? We could find clothing, jewelry, bracelets, furniture and more being designed, assemble and sold by long-haired bearded and peasant-skirt attired folks everywhere. 
Well, after years of mass production, that same industriousness is back, this time under an official name: "The Maker Movement." Click here to see what we can do to encourage this movement to fill the vacancies downtown...

TPL Offers Degrees

Tulare Public Library offers qualified community members the opportunity to earn an accredited high school diploma and credentialed career certificate through Career Online High School, a program brought to public libraries by Gale, a part of Cengage Learning. You can learn more about Career Online High School by visiting the library’s Web site www.tularepubliclibrary.org or calling the Library and Project Coordinator, Jane Zikratch, at (559) 685-4500.

UC Merced and Fresno State  SBDC

The University of California, Merced Small Business Development Center (SBDC) Network has a new partnership agreement with the Office of Community and Economic Development (OCED) at Fresno State, to expand SBDC services.  Eduardo Gonzalez has been named as the new, full-time Fresno State SBDC Director.

Improve Communication Skills

Visit Sally Hogshead's web site, a great site for some tips to better writing for business by clicking here.
If you need to improve your public speaking, come to Toastmasters, every Thursday from 12 PM - 1 PM in the Trade Room of the Tulare Chamber of Commerce, 220 E. Tulare Ave.

Vocational Rehabilitation and Employment Program

The Vocational Rehabilitation and Employment (VR&E) Program assists veterans with service-connected disabilities to prepare for, find, and keep suitable jobs and improve their ability to live as independently as possible. Contact AMVETS in downtown Tulare for more information at 688-3407

Obama's Interestate

Click this link to read an interesting article that makes the argument that Obama's high speed rail proposal is for other states as well. It reminds one of Eisenhower's Interstate road system from decades ago.

Lighthouse Women's Shelter

A part-time job position is available:
  • Must be Female
  • Must be hold a strong relationship with within her church. (Pastor Letter Required at time of employment)
  • Level of leadership that reflects a high moral standard.
  • To perform job without supervision and make sound judgment decisions
Contact person: Irma Briseno, 559-687-8317

Blogging, Part 2


Last time we talked about the value of blogging for your business. One of the essential components of good blogging for business is to provide valuable information to your reader. By providing this information you build credibility for yourself and, by extension, for your business.
Of course, some of us aren't "writers." We think we don't have enough style, enough interesting to say, enough time, etc.
In the age where most communication is a misinterpreted talk-to-text phone message the recipient has to decipher, style in a blog, while nice, is not essential. It's more important to get information into the hands of your consumers than to fuss over the style of writing.
When it comes to writing something interesting, we all get writer's block occasionally. Look to your business and your customers for topics of discussion.
First, assume you DON'T know the answer for your customer's visit.
For instance, somebody drops in for a haircut; the assumption is they came in because its time for a hair cut. But when asked what brings them in that day, they may tell you its to pick up some hair care products only you carry and they're just getting the hair cut because they are already there!
That's valuable info you just gleaned by asking a simple question. You found out you're the only one in the area carrying the product so write about that product. Explain it in as detailed a manner as possible and ask this customer and others why they like it to add testimonials to your blog.
As people read the blog, they will contact you to find out where to get it. Voila! You just created a qualified prospect!
The rage right now is Facebook: many businesses look to Facebook as an inexpensive alternative to traditional advertising. If that's what you're doing right now, go back and look at your posts. Were they mostly about your next "sale?" Or were they personal posts about your dog or kids?
Future posts should be about products or services that you know and can give detailed information regarding. Is there something out there related to your business in which you're interested? Share the research you do to get information regarding it. Chances are, if you're interested in it, lots of others are too!
Still need a little help or inspiration? Call the Association office and we'll help you with ideas. 685-2350

 
Copyright © 2016 Tulare Downtown Association, All rights reserved.


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