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April 2016
Are you baking a bigger pie?
Making, baking and taking are very different talents.
Two create, one consumes.

Which is your signature habit?


In his book Enchantment, Guy Kawasaki casts the comment...

"There are two kinds of people and organisations in the world: eaters and bakers.
Eaters want a bigger slice of an existing pie; bakers want to make a bigger pie."

Baking a bigger pie means everyone wins.
When the creation of a bigger pie is your intent, there's more to go around ... so sharing becomes the norm. Even competitors will work with you, because bigger ideas need more hands, heads and hearts to keep enlarging and improving the pie. Baking a bigger pie makes the market grow.

Bakers inspire change.
They sense possibilities and in their hands, the raw ingredients (for the pie) are remixed to make new things happen. Think how Google took the monopolising power away from advertising agencies and gave it to small business. When a pie gets bigger, there are more users of products, services and it spreads out from its source.

Bakers stretch.
If no one bakes a bigger pie, then the market stagnates and progress fails to happen. Change can be difficult at times - think the democratization of publishing, music and education - but diversity results. Bakers stretch the boundaries to help new technology and ideas flourish.

If your habit is to take, and eat, what could that be saying about you and your business?

Eaters covet the success of others.
By getting more of the existing pie, eaters believe they're winners ... and they're happy that you've lost. They fail to understand that when you have plenty, you should always share and that everyone benefits from a bigger pie. It's the Golden Rule of reciprocity in action.
Makers and bakers are far more likable than eaters.
And being likable means you're half way to winning the battle of enchanting and persuading others...

What's the other half?
You'll just have to ask me                                                
Photo Credit: hans s via Compfight cc
CURIOUS about what makes me tick? Find out...
" Sometimes you can get a little too much sun, basking in the glory of building your brand. So much so, that you start hearing voices telling you “If you build it, they will come.”

That line may have worked for Kevin Costner's character in Field of Dreams, but advice like that can prove disastrous for a brand start-up.

Great brands work a process to create both sales and success..."                            

Note: This article was ghost-written for a client and was originally published
in Professional Beauty Magazine
Want a story-article like this written and published for your business?
LET's talk...
My writing is specialised...
for business, marketing and brands

As a bespoke brand copywriter, I specialise in turning the marketing messages of purpose-driven businesses and brands
into stories that get results.

Who wants that?

Brands who have deep-seated values, that embrace the story of what made them and who purposefully embed meaning into their plans (be they big or small) hire me to
turn their marketing messages into stories
that engage both hearts and minds.
Want to tell stories that transform your business?
LET'S work together. Read more about me ...
Things on writing...
Words are the facial expressions
of your mind.

They communicate your attitude, personality and perspective. Wrong words give the wrong impression.

Get out and exercise
Use the active voice.
The passive voice can be wimpy and boring.
Things to read...

"Purple Cow: Transform your business by being remarkable"


Where did this book take me?
Be remarkable. That’s what a purple cow is, and it’s the key message and takeaway from this book.

And what does that mean? It means making the hard decisions, doing the difficult things and thinking of alternatives.

Your business will be “purple” and remarkable if you do something different.  

Rated: 4.0 stars                                    

Things on style...

Use common, clear analogies

The power of  a well used metaphor is magical.
But read your audience.
Don't use a metaphor or analogy about shoes or fashion, if your audience is male.
Conversely, sport can sometimes fall flat with females.
The goal is to satisfy and open learning possibilities.

Pick unambiguous word pictures.

CREATIVITY is contagious. Pass on this newsletter...
Things curated for you...

From Quick Sprout
4 Ways to Make Your Content Gripping to Readers

From Branding Strategy Insider
Things to have...
An free e-book, manifesto or checklist

Want to make things happen?
Then you need this poster from Danielle LaPorte

"The credo for making it happen"

OR ...
Watch the video HERE.
And click HERE to download an MP3 to your device for your iPod for workouts.
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Brand stories can be tricky
but it's easy with me...

Let me help you

Di Mace
0416 051 806

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