Are you baking a bigger pie?
Making, baking and taking are very different talents.
Two create, one consumes.
Which is your signature habit?
In his book Enchantment, Guy Kawasaki casts the comment...
"There are two kinds of people and organisations in the world: eaters and bakers.
Eaters want a bigger slice of an existing pie; bakers want to make a bigger pie."
Baking a bigger pie means everyone wins.
When the creation of a bigger pie is your intent, there's more to go around ... so sharing becomes the norm. Even competitors will work with you, because bigger ideas need more hands, heads and hearts to keep enlarging and improving the pie. Baking a bigger pie makes the market grow.
Bakers inspire change.
They sense possibilities and in their hands, the raw ingredients (for the pie) are remixed to make new things happen. Think how Google took the monopolising power away from advertising agencies and gave it to small business. When a pie gets bigger, there are more users of products, services and it spreads out from its source.
If no one bakes a bigger pie, then the market stagnates and progress fails to happen. Change can be difficult at times - think the democratization of publishing, music and education - but diversity results. Bakers stretch the boundaries to help new technology and ideas flourish.
If your habit is to take, and eat, what could that be saying about you and your business?
Eaters covet the success of others.
By getting more of the existing pie, eaters believe they're winners ... and they're happy that you've lost. They fail to understand that when you have plenty, you should always share and that everyone benefits from a bigger pie. It's the Golden Rule of reciprocity in action.
Makers and bakers are far more likable than eaters.
And being likable means you're half way to winning the battle of enchanting and persuading others...
What's the other half?