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W Whispers Newsletter, November 2016
W Whispers Newsletter
Busy or bored?

As author Tabitha Robin said: “Better busy than bored.” Well, bored has never entered our office and we’re busier than ever. And we love it! Here are a few snaps of what our clients are up to, from launching world firsts in Las Vegas to empowering forestry professionals with pride. We’re also super happy about welcoming a 'new' team member AND a new client – check out “the Tesla of showers” below. 

Enjoy!
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WHAT HAPPENS IN VEGAs...

MINEXPO 2016 WITH SANDVIK MINING

Every fourth year, Las Vegas is the go-to place to experience the latest innovations and practices in mining. For MINExpo 2016, Sandvik had a very special line-up with cutting-edge technology, automated solutions and not least, their fantastic aftermarket offering – Sandvik 365. And W got the honor to design and create all the visuals and messages for the 1,800 sqm booth, including a few in-booth activities.

Experience the booth here (pics, drone fly-by and more).
 
A WORLD’S FIRST TO BE PROUD OF

NEW TIRE RANGE FROM TRELLEBORG

Trelleborg has been pioneers in professional tires for over a century. And now it’s time for another world’s first – a brand new range of forestry tires. The "Ride tall" campaign concept builds  on the pride the forestry professionals take in their work and connects it with a tire range that they can be proud to own, proud to use and proud to sell. 

Ride tall, people – see more from the campaign here!
 
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HOUSE OF BRANDS OR BRANDED HOUSE?

A NEW PLATFORM FOR HEDSON

The number of cars is expected to double in the coming decades. A trend creating great opportunities for the Hedson Group, a provider of high-performance workshop solutions. Their growth had resulted in a large portfolio of brands and W was asked to help navigate the journey of going from a House of Brands to a Branded House. The brand positioning work included a brand promise, a communication concept, an elevator pitch and a new tagline. See more of this exciting project here!
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Tomas is back!
After a few years abroad, our ex-Art Director Tomas Dettlaff is back on the team, joining Sebastian and Åse in the W Studio. What a welcome return! Have you forgotten who this rare talent really is? Get to know him here.

 
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Our great,
big team

We're all extra inspired after last week’s meeting with our global network Comvort. Keynote speakers from Continental, Coca-Cola, Spies Travels, AirMagine shared valuable insights and we met colleagues from US and Europe.
 
Orbital
Systems
selects W

We are very happy to welcome Orbital Systems to W and help communicate how the “Tesla of  showers” brings a little bit of the space program to save energy and water around the world. Read the press release here.
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