Hundreds attend the 2013 B. FAB Awards
The first formal awards show celebrating bloggers in fashion + beauty
On Sunday March 24, 2013 Basic Hair Care presented Tastemaker Magazine's B. FAB Awards celebrating Atlanta's top fashion and beauty bloggers; the first formal awards show recognizing new media.
B. Moore Events helped to transform Ambient Studios, a 10,000 square foot studio, into a social experience for 200 bloggers, guests and media.
Bloggers have become a pivotal asset to brands and consumers alike and many consumers base their purchasing decisions on the open feedback written by these new age influencers.
Brands such as Basic Hair Care, Lexus and African Pride, to name a few, understand the importance of the blogger and brand alliance and after hearing about the ingenuity of the B. FAB Awards, enthusiastically attached their brand as a sponsor of the annual event.
Tiffini Gatlin, Founder and Editorial Director of Tastemaker Magazine says bloggers are not to be overlooked "My goal was to create a specialized event focusing on the new media that help to bring about cultural shifts in an age where consumers rely on social media to shape their decisions on products and services that affect their household."
Based on feedback given directly from attendees as well as sponsors, the B. FAB Awards will be held in Atlanta, GA annually in the Spring. Nominations will now be open to all Fashion + Beauty bloggers in the United States.
*Stay tuned for the announcement of the 2014 B. FAB Awards date(s) by visiting the official website www.bfabawards.com. In the meantime check out some of the highlights below!
Photo Credit: Calvin Lionel and Leon Millette Photography