Branding for medical practices, Simple ways to increase patient volume, and more!
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Branding for Medical Practices

Brands clearly apply to consumer goods such as cars, clothes and food. But can a medical practice have a brand? If so, what is a physician or a practice manager supposed to do with it?
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Practice Marketing Resolutions

Studies may indicate that most of us have already abandoned our New Year's resolutions, but goal setting is an important factor in business success.

How do you intend to improve your performance this year? Incorporate these simple tips and you'll likely see a considerable increase in new patient volume:

1. Re-evaluate Your Website â€“ Has your website sat dormant for the past few years? Then give it a lift! With an ever-increasing emphasis on content, you can significantly improve your ranking in organic search by optimizing your site and adding patient education.

2.  Start Blogging â€“ A blog can improve your website’s ranking, increase web traffic, and increase your authority as a respected professional in your field.

3. Be More Active on Social Media â€“ Along with content becoming increasingly important, having a social presence also has become a marketing necessity. Make a commitment to posting to your social networks and engaging with your followers.

4. Actively Track Your Website Leads â€“ Are you following how many new patients come in through your website each month? If not, it's time you do. Knowing what tactics are most successful at bringing in new patients can help you efficiently market your practice.

5. Go Mobile â€“ Mobile usage is projected to exceed desktop usage.  So if your practice isn’t mobile, it is time to make the move! Not only do patients prefer mobile websites, but studies show they prefer mobile communications as well. Get on it -- and wind up with a significant bump in traffic resulting in more patients!

Learn about our medical marketing programs   |   View our portfolio   |   Contact us online

Take a lesson from Target.

Why should health care providers care about Target’s travails?        

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Vanguard Communications

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Denver, CO 80205
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