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Founder Weekly

Welcome to issue 552 of Founder Weekly. Let's get straight to the links this week.
General

Grow or Die: A Framework for Turning Your Company Around Fast
When your back is against the wall, you need a SuperGoal: a high stakes, focusing goal that instills a sense of urgency and clarity.

What is Edge Computing and why should you care
A primer for an industry that is silently expected to grow to a $274B TAM by 2025 at ~15% CAGR.

Research Twice, Build Once: How to Know Your Users as You Grow
Sprig founder and CEO Ryan Glasgow explains why the key to building successful products is understanding your users and what they want.

A development process startup founders should use to ship features weirdly fast
Being able to build products fast is a huge advantage at any stage of the company. As a founder, you always want to get things done to grow your startup and please your customers. Here is a process that you can follow to ship features weirdly fast.


Marketing, Sales and PR

The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise
Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.

Spotify: Building Product to Improve Unit Economics
Using your product roadmap to improve ARPU, Gross Margin, and Churn.

200% NDR
What Does it Take to Achieve this Stellar Milestone?


Money and Finance

How to raise a pre-seed
A masterclass on raising pre-seed by Alex Iskold, Founder and Managing Partner at 2048 Ventures.

APE (ARR per Employee) Is the “North Star” Efficiency Metric You’re Looking For
If you want to break even, go APE.

The reasons VCs pass on startups
Here are the reasons VCs pass on startups - some are rarely discussed and rather personal and nothing you can do about them. 
 
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