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Founder Weekly

Welcome to issue 557 of Founder Weekly. Let's get straight to the links this week.

The Network Effects Masterclass
Few understand the hidden complexities of network effects - learn all there is to know about building iconic companies from day one.

Grit or Quit? Tactical Advice for Founders Facing Tough Company Building Decisions
Quitting is an underrated startup skill, says decision science expert, bestselling author, and former poker pro Annie Duke. She unpacks the psychology behind why it’s so hard to walk away, sharing tactical advice for all the forks in the road, whether it’s abandoning a product, changing your go-to-market strategy, or sadly, shutting down your startup.

The $100 Trillion Opportunity in Marketplaces
Examining B2B Marketplaces.

Crypto Market Fit
Redefining Product Market fit in web3.

Social vs. Science Experiments
Or, why progress curves in AI and web3 look different.

Marketing, Sales and PR

Turning Traffic Into Users: Why Branding Is Important For Product-led Growth
CEOs may want to redo everything to attract new users. But effective branding for product-led growth can be done right without breaking the bank.

Ahrefs’ Twitter Marketing Strategy: Here’s How We Do It
Learn how we maintain steady growth on Twitter as a SaaS company and tips for social media managers to get more followers on Twitter.

Money and Finance

Less than 12 months of cash and don’t have product-market fit?
What to do when you have less than a year of runway.

Musings on cap table construction: arm yourself as you level up
If you, like me, were an absolute nerd growing up (and are also over the age of 30), you might know the game RuneScape. Let’s use this as an analogy for how to take on (and upgrade) your armor, weapons, and amulets as you level up round by round.

Tips, Tools and Services

10 ideas for building great culture in a distributed team
ConvertKit has a 68 person remote team that’s driving $32 million in annual revenue. In this post Nathan Barry, Founder & CEO at ConvertKit shares 10 ideas for building great culture in a distributed team.

Founder Salary Report 2022
This report will give you a sense of what your peers are doing, and what the trends are for companies like yours. We know you’ll enjoy this report and we hope it’s a useful guide in discussing founder compensation with your cofounders and your board.

Launching a Financial Product: How to Choose the Right Funding Structure
Choosing the right funding structure can have a meaningful impact on the trajectory of your company, its ability to scale, and your bottom line.
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