Welcome to issue 556 of Founder Weekly. Let's get straight to the links this week.
Problem Discovery for Calm SaaS Businesses
If you want to build a business by selling a product that people genuinely need, your solution needs to solve a critical problem that your prospective customers are willing to pay for—a problem so obvious and painful that they can't help subscribing to your SaaS. The process of problem discovery is your pathway to finding that problem — it’s one of the most important and, unfortunately, often massively overlooked steps in building a business. Continue reading Problem Discovery for Calm SaaS Businesses.
Co-Founding Considered Harmful
I’ve come to view the idea that you absolutely need a co-founder as one of the most harmful memes in Silicon Valley. It’s probably killed more companies than any other misconceptions out there. Instead, I think one should go solo if they can, and only get a co-founder if they are absolutely sure that they found the perfect one.
Calendly—The Viral Freemium Product with a $3B Valuation
In this case study, we’re going to explore how the product-led growth model built the foundation for Calendly’s assent, as well as the way their marketing team builds off this growth framework to ensure the company is positioned for success well into the future.