September 2019



Take the Hassle Out of Travel.

SUSSEXPRESS, LLC provides premiere door-to-door transportation to and from all major
airports, cruise ports, major train stations, New York City and group events.  
Hands down, convenience is the number one reason you should take a car service the next time you need to get to the airport or an event. Door-to-door service – from the door of your home, to the door of your event and back. You focus on the reason you are there!

phone: (800) 946-4390


Wilson Advisory Group

Wilson Advisory Group, LLC provides business expense reduction services that are offered on a contingency basis — if they can’t deliver savings, there is no charge. And it doesn’t take a lot of time to find out. You will need to answer a few questions and share some basic information; Wilson Advisory Group will take it from there. Its solution platform enjoys a 95% success rate.  W.A.G. specializes in employer-provided healthcare, employee retention and accounts payable solutions.

When was the last time you saw the cost of doing business actually go down?  It is possible. You just need to know how the changing landscape of employee needs, technology, regulation and taxes can be leveraged to your advantage. That’s where Wilson Advisory Group, LLC comes in.  They can help you create efficiencies in the way you do business. Expertise and technology-enabled solutions can help you spend less in the way you pay, contract for services, and leverage tax law. There is no reason to leave money on the table.  Give them an exploratory call today.

phone: (973) 671-3837 /


TITAN Business Development Group, LLC

TITAN Business Development Group, LLC is an award winning, results-driven, professional, licensed, innovative and energetic business development firm located in Flanders, New Jersey. Titan B.D.G. 

With a robust history of experience and a dynamic arsenal of tools and individualized strategies, Titan BDG will help you build a better business! Specializing in business coaching, executive coaching and advisory services, we partner closely with small and medium size business owners and management to successfully create definitive, measurable and sustainable results. Working together to improve operations, grow their businesses and challenge & crystallize visions, our goal is to help our clients become titans in their industries. .

titan: one of prodigious size, strength or achievement

phone: (973) 601-3275

​Special Offer:  10% discount to SBORE Members.  Please mention at time of engagement.

We are a marketing and advertising company that offers many ways to promote businesses effectively.  We offer:

Menu Advertising. Reaching your target market and a captive audience on a daily basis for just pennies per exposure.

Custom Print Products. Items such as business cards, 2 or 3 part forms, brochures and just about anything in print.

Promotional Items and Tee Shirts. Market your business in a clever way. We can help find unique quality products for your business all at competitive prices.

Need to get the word out about your business? We are excited to offer package deals on postcard mailings where cost includes design, print, mail and postage, where most costs are less than the price of a postage stamp!

Do you want your business to stand out?  Make a great first impression with our cleverly designed business cards, customed to your needs.

Contact us today and we will help find the best solutions to grow your business!

phone: (973) 398-3314

Upcoming 2019 SBORE Meeting Dates:
Free: 4th Wednesday of every month (holiday exceptions listed below)

September 25
October 23
November 20 - 3rd week due to Thanksgiving
December 18  - 3rd week due to Christmas​​

Time: 6:00 pm to 8:00 pm
​​Where: TITAN Business Development Group, LLC
272 Route 206, Suite 203
Flanders, New Jersey 07836


 TITAN Business Development Group, LLC - Licensed, Professional Business Coaching and Consulting:  10% discount to SBORE members on results-driven business coaching, consulting, tax and accounting services.  Come discover the advantage of excellence!  (973) 601-3275    (SBORE SPONSOR)

Wilson Advisory Group
Reduce your monthly wireless charges – Free Audit

While telecommunications and cell phone spend represents a relatively small level in a business, it is important to only pay for the service levels you need.  Carrier representatives are incentivized to grow their revenue and don’t always provide you with the most cost-effective solutions.  We specialize in lowering your phone bills by assessing your usage pattern.  We apply our industry insights to reducing your bill, typically saving you between 25-33% on your phone services on an ongoing basis.  Our experts have held positions working on pricing strategies for major wireless carriers and understand the pricing and billing methods the wireless carrier use.

We understand and apply our industry knowledge by assessing your most recent phone bills and presenting a recommendation for the optimum plan for each phone, as well as how much money the recommended changes will save your company.  Our recommendation also includes a detailed letter explaining our strategy.  After you review the recommendation, one of our auditors will have a brief discussion with you, and then we will implement the changes on your behalf.  Best of all, we will continue to monitor your bills each month to update you on usage, new plan options and potential savings.

Contact us to find out how we can save you money.

(877) 699-9994 or   (SBORE SPONSOR)

 Sussexpress, LLC - Transportation Services: 
Fall/Winter is coming at us fast!  Have you booked that getaway yet?  Now it’s time to secure your ride to the Airport, Cruise Port or NYC!  Give us a call ASAP, to ensure you get on the schedule.  We book up quickly! (800) 946-4390   (SBORE SPONSOR)

Fall tutoring is available for elementary to college students in a variety of subjects. Get off to a good start by contacting us early to book a session.  Adult Spanish classes are resuming in October on weekday evenings from 7 to 9pm.  Tutoring is held at Sussex County libraries and classes will be held in Newton.  For more information contact Patricia.  The Teacher’s Edge Tutoring LLC | Hamburg, NJ | Email:  | 973-209-1202 


   Northwest NJSBDC (NW-NJSBDC) represents an interesting mixture of rural, retail, professional and industrial businesses. Our staff is prepared to handle the diverse skill/experience of the business owners participating in industries ranging from agriculture to biomedical research to consumer products/services.

Essentially all SBDCs throughout the US provide 3 Core Services: Consulting, Training and Research.

These services are available to all small to medium sized businesses (SMBs) in all industry categories.  So even if your business generates millions in revenue or has several hundred employees, your business may fit into the SMB definition and can obtain advice, professional development and business intelligence from our experts. 

The best news is that it is that you already paid for the service through your tax dollars. NW-NJSBDC is supported by the state of New Jersey and the Small Business Administration (SBA) and is here to service the business community.  To take advantage of these services all you need to do is schedule an appointment with one of our advisors and they can assist.   We also offer training programs on-ground, on-demand, and we can create a customized program for a group.

Don’t wait schedule today and check out our training program.

If you have additional questions, please call 908-269-8475 ext. 2

   Lime Energy | Unlocking Energy’s Business Potential

Let New Jersey pay up to 70% of your energy efficiency upgrade.

Sometimes, the biggest challenge to improving energy efficiency is knowing where to start and how to get through the process. Created specifically for existing small to medium-sized facilities, Direct Install is a turnkey solution that makes it easy and affordable to upgrade to high efficiency equipment. We will provide you with a FREE energy assessment and a participating contractor will work with you to cut your facility’s energy costs by replacing lighting, HVAC and other outdated operational equipment with energy efficient alternatives. The program pays up to 70% of retrofit costs, dramatically improving your payback on the project. As of December 31, 2018, 8,246 projects have been completed with approximately $183 million in incentives paid!

Existing small to mid-sized commercial and industrial facilities with an average peak electric demand that did not exceed 200 kW in any of the preceding 12 months are eligible to participate in Direct Install. Applicants will submit the last 12 months of electric utility bills indicating that they are below the demand threshold and have occupied the building during that time.

Program Participating measures and Scope of Work

  • Lighting
  • Heating, Cooling & Ventilation (HVAC)
  • Refrigeration
  • Motors
  • Natural Gas
  • Variable Frequency Drives

Your new energy-efficient equipment will provide savings for years to come through dramatically reduced energy costs on your monthly utility bills

Ongoing Savings
Project installations are typically completed within 90 days from the time of scheduling your energy assessment.

Fast Turnaround Time 
Your share of the project’s cost could be as low as 30%, in which case the program pays the remaining amount. With incentives so dramatic, your upgrade project can very quickly pay for itself.

Minimal Cost 
Measures eligible for Direct Install are limited to specific equipment categories, types and capacities. Boilers may not exceed 1,500,000 Btuh and furnaces may not exceed 140,000 Btuh. Limitations on packaged HVAC, motors and other equipment also apply. Larger capacity equipment may be eligible for financial incentives through NJ SmartStart Buildings.

Please visit for more information.  Direct Install program
Daniel Rugel, Program Outreach Coordinator

C: (716) 242-9650 | O: (201) 416-2569  |



TITAN Business Development Group, LLC

How to Build Successful Strategic Alliances
Strategic Alliance can be defined as a collaborative agreement or as an association between two or more companies or organizations formed to pursue a set of agreed upon goals while remaining independent companies or organizations. It can also be an arrangement whereby complimentary services or products stand behind a mutually beneficial relationship. Strategic alliances usually are most effective when the entities involved have complementary strengths.
For example, assume your company provides roofing services.  A strategic alliance that could be beneficial for you might be with a gutter installation and repair service, a framer, general contractor or perhaps a chimney repair service (since they will see first-hand the condition of a roof perhaps long before a homeowner might).  Another example might be between an Estate Attorney and a Financial Planner.  The possibilities are endless.
Here are ten (10) suggested actions you can take towards building successful strategic alliances:
1. Develop a focused winning strategy for the alliance that comes from the distinctive competencies and competitive advantages of the partners in the selected target market(s).

2. Develop clearly defined objectives for the alliance to ensure there will not be a goal divergence or conflict between alliance partners.

3.Recruit and select a strategic partner based upon your focused winning strategy, your goals & objectives and your values system.

4. Develop an effective structure with a clear purpose to govern and manage the alliance.

5. Develop core competencies in collaboration and look for people who already have a proven ability to work in a collaborative environment.

6. Prepare to proactively manage the company cultural challenges that may arise between the alliance partners.

7. Respect and protect the brand of each partner.

8. Determine and align decision rights to define what decisions are important to the alliance, which partner should make them and how the decisions will be made and monitored.

9. Develop core competencies in change management to most effectively participate in a flexible, adaptable strategic alliance.

10. Develop and agree upon an exit strategy for the alliance. It is important to have agreement in advance on how the alliance will be concluded if and when it may fail and/or when it has fulfilled its mission and achieved its goals and objectives.


Samuel K. Burlum, Investigative Reporter
And author of The Green Lane, a syndicated column


“Small Business Ownership vs. Entrepreneurship”

Source: So, which are you - a Small Business Owner or an Entrepreneur? We compare the similarities and differences between the two, so you can decide which business track best suits your business idea.

Both the small business owner and the Entrepreneur have significant impact on our economic system. They are both creators of opportunity for others, they both offer a product and/or service, and they both contribute to the success of the economy. So how do you know which one you are? There are some stark differences between being a small business owner versus being an entrepreneur; although both add great value to society.

Small Business Ownership usually means that a person owns a business that is tied to a limited geographic area, whereas an entrepreneur’s value proposition is not limited to any one community or location. Both the small business owner and the entrepreneur offer a product or service that others may need. The size of the audience in which each respective marketer serves is dictated by their reach, location, and vision. Small business owners are usually centered and consider themselves as the local authority for their respective town, city, community, or even county. The entrepreneur knows no boundaries, no boarders, no defined geographical lines, but rather focuses on the demographic of their market reach.

Both the small business owner and the entrepreneur take a risk to start their venture. They are equal in the aspect that they must invest hard financial investment, their time, their skill sets, and sweat equity in order to upstart their enterprise. The difference between small business ownership and entrepreneurship risk is the amount of risk one is willing to take and the scope of risk one is willing to endure. A Small business owner’s ability to take risk may be limited to how much capital they have available. They rarely ask for others to invest into their local business. Most small business owners will put their personal assets on the line to drum up the cash needed to start their business. The return on investment and risk is limited to the size of the market in which the small business owner provides their product or services.

The entrepreneur is a larger risk taker, willing to not only put all of their money and time on the line, but also has a business plan that allows for others to take a risk or invest into their idea as the growth plan evolves throughout different phases. The ability to gain a return on investment has far more opportunities because the entrepreneur’s offering is not limited to any one market. The entrepreneur sets higher sales goals, and extends their market reach to higher aspirations, therefore in order to achieve these goals, the entrepreneur needs to put even more at risk. For instance if the entrepreneur visions their product or technology being utilized worldwide, they will need more capital and resources to launch their idea.

The small business owner focuses on a proven business model that they can personalize and put to work. Most small businesses have a standard business model. Say you desire to own an auto parts store, hardware store, or hair salon; these types of businesses have an industry standard business model that fits the geographic locale in which that intended business is to service. A local retail business such as a hardware store or grocery market does not invent anything, they supply a local community with a select array of product offerings which they can purchase from a wholesale supplier. Even the planogram of the retailer’s store location has a standard recipe in line with their industry.

An entrepreneur follows a different path. The entrepreneur has to develop their own road map for taking their invention or idea to market. An entrepreneur may offer a product, technology, or unique service proposition; however, they are usually either the inventor or have a partnership with the inventor to take the product or device to market. This includes all the steps of research, development, manufacturing, distribution and service, while marketing and advertising the value proposition through all of the phases of its entry into the market place. If the product, technology or service does not yet exist, the entrepreneur must develop the methods and practices for each step in the process of creating, manufacturing and delivering their offering to market. This requires the ability to envision each moving part of the business when there may not be a business model that yet exists.

Even the style of planning and leadership is distinctly different between the small business owner and the entrepreneur. Small business owners plan a day to day schedule, a plan that may extend up to months at a time as their business model requires. Most entrepreneurs with a new idea to the market must plan for years ahead, because their market strategies may need far more time to develop. A small business owner may have to micro-manage their business enterprise due to the limited staff their business employs. Entrepreneurs can delegate more tasks from the to-do list to others as their enterprise grows. Entrepreneurs are also involved in more of the technical aspects of their value proposition, where they are part of the product or invention development process.

A study by the Quarterly Journal of Economics revealed that most small business owners are involved in businesses that require manual talents verses the entrepreneur, whose enterprise is based on high-level cognitive skills and creativity. The study further provides that entrepreneurs are naturally larger risk takers and their offering is not yet common to the market. Most small business owners are either merchants or service providers of specific needs relevant to a geographic market.

What makes the small business owner and the entrepreneur character so unique? They both share passion for their value proposition. Both types of business leaders feel their product or service offering will be of great benefit to the audience they are serving.

*   Don't forget to join our Facebook Group at (click here).

* Remember to consider using ouMember Directory when looking for product/service providers.

* The Small Business Owners' Roundtable Exchange (SBORE) is opening newly expanded sponsorship opportunities that include:

1) A listing on the SBORE site Sponsors’ Page, which includes logo, contact info and links as well as a descriptive paragraph about your business. (Also great for SEO purposes.)
2) Exclusivity: Stand apart from competition - only one Sponsor per type of business will be allowed.
3) Open floor: Sponsors can give a 10-minute presentation at the beginning of a meeting.
4) Advertising: Sponsors can provide collateral materials and promotions that can be handed out at meetings.
5) Sponsors will be highlighted in our quarterly newsletters.
6) Sponsors will receive recognition on our Facebook Page that includes contact info/link.
7) Membership: Sponsors do not have to be a member but are encouraged to join and would also be listed in Member’s Directory. 

Interested? Call (973) 601-3275 or email



​* A special thanks goes out to our Sponsors!


* SBORE business cards are available that can be passed out to friends and contacts of yours that might be interested/prospective members.  Just ask for a few an we will gladly mail them to you or you can pick them up at the next meeting.  Remember, the more members we have, the greater chance for impact on you and your business.


* If you are interested in presenting a business topic of value at a monthly meeting, feel free to reach out to us


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“Some people dream of success, while other people get up every morning and make it happen.”
                                                                                                  — Wayne Huizenga,


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