Life Magazine called him one of the most "influential Americans of the Twentieth Century." The Wall Street Journal called his book Propaganda the most important business book of the last 100 years. Glenn Beck called him the most important thinker of the past century.
No matter your political ideology, there is widespread agreement that Edward Bernays, nephew of Sigmund Freud, was a pioneer in the history of public relations, a man whose ideas helped establish the way we think today about products and politics.
Ig Publishing is happy to announce that Crystallizing Public Opinion, Edward Bernay's foundational work on public relations, is back in print, featuring an introduction by Stuart Ewen.
A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
This is the second Bernays' title to be reprinted by Ig, following our 2004 edition of Propaganda, which has become a bestseller, with our 50,000 copies sold.