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CityHub launches revolutionary travel experience for Generation Y

The ‘hotel of the future’ makes its debut in Amsterdam
Amsterdam, 28 October 2015 – On Friday 30 October, CityHub opens the doors to its first hotel on the up-and-coming Bellamystraat in Amsterdam’s Oud West district. With 50 state-of-the-art sleeping units, a ‘digital first’ lobby and an app that familiarises travellers with the city, CityHub has hit the nail on the head when it comes to fulfilling the needs of the travel-savvy Generation Y, enabling them to explore, socialise and share experiences online. And so, Amsterdam will be home to the first ‘hotel of the future’.
A new kind of traveller has emerged: 20- to 35-year-old digital natives. For them, 'discovery’ is the key: five-star hotels and stereotypical tourists spots don’t make them tick; they want to hear about the city’s hotspots from people in the know and enjoy a personalised travel experience instead. They are connected 24/7 and expect information on the go: a principle that is not optimally utilised by many traditional hotels. CityHub builds the entire travel experience around these new developments in the travel industry, through a city app, an online chat platform with a personal host, and unique Hubs in which to sleep.
Hotel of the future: sleep in a hub
CityHub combines the privacy and comfort of a hotel with the sense of being in a community and the affordability of a hostel. Situated in a 600m2 industrial warehouse, the hotel houses 50 sleek private sleeping units called ‘Hubs’. Each Hub is equipped with a comfortable double bed, Wi-Fi, and mood lighting and music streaming systems that guests can personalise. The CityHub ‘hangout’ is a spacious lounge where travellers can get together and, with the use of a personal RFID wristband, can check themselves in and serve themselves at the bar.
Innovative app: all your travel needs at your fingertips
During their stay, guests will have exclusive access to the CityHub app: an interactive travel guide that provides tips for activities and events based on what is taking place in Amsterdam that particular week. Travellers can additionally request real-time suggestions from a CityHost as they wander through the city. The app also offers a chat room, allowing guests to connect with each other and share new hotspots that they have found. What’s more, the app can be used to control the mood lighting, alarm clock and music streaming within the Hub.
Internet usage without the data roaming costs. Anytime, anywhere, thanks to T-Mobile
To counteract unwanted data roaming costs and to promote the use of its app, CityHub has joined forces with T-Mobile to offer guests the opportunity to use their own MiFi Hotspot (mobile router) in the city. With this feature, CityHub is able to contribute even more to the ultimate travel experience for the next generation of travellers.
About CityHub
CityHub is an initiative of college friends Sem Schuurkes (32) and Pieter van Tilburg (29). The young entrepreneurs set themselves the goal of improving the traditional hotel experience in line with the current zeitgeist and technological capabilities. After a successful crowdfunding campaign, they opened a small pilot branch, ‘CityHub Beta’ in Amsterdam’s Oud West neighbourhood in July 2012. With an average occupancy rate of 95% and more than 400 enthusiastic reviews on, Airbnb and TripAdvisor, the pilot was hailed as a great success. This positive reaction brought CityHub to the hotel industry’s attention, and it was nominated for the ‘Best Hotel Concept of The Netherlands’ category of the Venuez Hospitality & Style Awards 2012. CityHub Beta’s popularity and success also resulted in a private investor (angel investor) and ABN AMRO coming on board to help Schuurkes and Van Tilburg set up the location with 50 Hubs on Bellamystraat.
On Friday 30 October, CityHub will officially open its doors to the public. Hubs can already be booked via, and start at €50 per hub (for two persons) per night.

Phased app launch:
The basic functionalities of the app - to control the mood lighting, alarm clock and to stream music in the hub - are currently active for use. The app will be fully operational as of the end of November 2015.

For more information, hi-res images, a tour and/or interview requests, please contact:

Kult & Ace
Darla van Hoorn
+316-20091312 / +3120-7371836