Changing the climate conversation
As the federal elections draw ever nearer, the discourse around climate is (rather like the planet) getting hotter. But as my colleagues at Clean Energy Canada wrote in an op-ed in the National Observer last week, the way we talk about climate change needs to, well, change.
In a world where communications is dominated by social media, a truth with few retweets can’t compete with a viral lie (and there have been plenty of these in relation to climate policy). It keeps the lie rolling, building, a snowball growing bigger.
Canadians don’t have time to be experts on everything. Many only see the rolling snowballs. And they remain largely oblivious to actual climate change solutions, of which there are many. In fact, Canada has excelled in many aspects of climate leadership, from the clean fuel standard to our phase out of coal power. We need to expand the conversation—after all, climate policy is about much more than just carbon pricing.