I've noticed something interesting when chatting with creative biz owners and service providers like you. Your definition of a dreamy client is a bit different than mine. There are often some similarities like on-time payments and valuing your work. But when it comes down to it, <<First Name>>, we love working with different sorts of peeps.
Which is great news! And it's a solid counter argument for the scarcity mindset. That scarcity mindset can rear its ugly head and push us into competition mode. And that's a tiring place to hang out long term. (Ask me how I know...)
The trouble with mindset blocks is that they can be tricky to recognize. So, you might not even notice when your brand strategy and business foundation is built on an unhealthy mindset.
And if you're trying to build a sustainable biz, then that's a problem.
But back to those dreamy clients. What makes working with a client dreamy for you? The best way to figure this out is to make a list of your fav projects. And then look for connections and common threads. For some of us, making those connections can be tricky. Especially if Intuition isn't one of your functions.
So, why does understanding what makes your clients dreamy matter? It matters because you have to understand who you're talking to if you want to get your point across. And most of the time, it’s way deeper than just demographics.
Mindset, brand strategy, market positioning, and personal growth...it’s all intertwined. Which is why Brand Personality Blueprint focuses on all of those things.
If you’re still on the fence, this is the last week to get your application in. Time is running out to get started on making 2019 the year of dreamy clients. We’re already speeding through Q4. (Side note: Is it just me, or has 2018 just flown by?!?)
Chat With Me: AMA Office Hours today at 2:30PM Pacific Time. Or schedule a no-pressure Coffee Chat.