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Social Media Charlotte

July Social Media Charlotte Breakfast

Targeting Diverse Audiences: A Discussion on Inclusive Marketing & Social Media

Diversity surrounds us in our everyday lives. As social media enthusiasts, managers, marketers, and professionals, we should incorporate diversity and inclusion practices into our online channels as well. Join Social Media Charlotte and our expert panel as we discuss the importance of race, gender, age, sexual orientation, ethnicity, and religion in our social media marketing efforts. 

When: Thursday, July 12th

7:30 am to 8:00 am breakfast/networking

8:00 am to 9:00 am panel discussion/Q&A

Where: Queen City Q @theqclt

225 East 6th Street, Charlotte, NC 28202

Cost: $20 Early Bird (Pre-registration)

$25 Pay at the Door

How to get there:

Drive: Park in the 7th Street Station Parking Deck. This is the only deck to get free validated parking up to 2 hours. There are 2 entrances on 6th and 7th Street between N Brevard St & N College St. LYNX light rail: 7th Street Station is the final stop on the light rail in uptown. It will drop you off directly in front of Queen City Q.

Use #SMCLT to join the discussion on Twitter.

MODERATOR:

Jenifer Daniels




After Jenifer Daniels found her voice, she dedicated her professional self to helping others find theirs. Also known as the friendraiser, she’s gone from event planner to award-winning college educator and communications strategist. She’s established mainstay programs at a PACE research university and crafted the strategy to help an unknown candidate earn a city council seat in the 9th largest US city. Jenifer earned a masters of arts in communication, a bachelor’s degree in sport management, and a certificate in nonprofit management. Follow Jenifer on Twitter @thefriendraiser.

PANEL:

Brant Aycock




Brant Aycock, after a brief detour in dentistry, began doing communications work in the hopes of making a difference in his community on a larger scale than that afforded by dental practice. By working with organizations such as Community Building Initiative and Crossroads Charlotte – he was able to put his passion for social equity into practice. As online community manager for Crossroads Charlotte – he coordinated social media for the organization, which actively recruited members and followers of all races, ethnicities, sexual orientations and faith backgrounds. He also serves on the Board of Actor's Theatre of Charlotte, and is founder of Adventurous Palates - a monthly supper club that challenges members to experience the world through cuisine. 

Ana Lucia Divins



Ana Lucia Divins is a singer-songwriter, a mompreneur and a multicultural marketer. In 2007, inspired by her own experience of raising bilingual and bi-cultural children, she co-founded Criss Cross Mangosauce, LLC, a company that offers bilingual (English/Spanish) music, products and programs for children in the US. After several years working in Corporate America, in 2010, Ana Lucia decided to shift gears to focus on her music, growing her business Criss Cross Mangosauce and offering a range of marketing consulting services as an independent consultant. She also serves on the Boards of ArtSí Charlotte and Gil Project, Inc, two non-profit organizations driving social change through the arts.

Jarvis Holliday



Jarvis Holliday is a freelance journalist in Charlotte, writing and editing for local, regional, and national publications. He also writes three blogs: GrownPeopleTalking.com, his signature blog about his experiences in Charlotte; Dusk Till Dawn, the nightlife and social scene blog he writes for CharlotteMagazine.com; and The DNC In The CLT, the blog about the 2012 Democratic National Convention he writes for CharlotteMagazine.com. You can follow him on Twitter @HollidayInk.

Brandi Williams



In a little more than 10 years Brandi Williams has amassed an impressive list of accomplishments as a strategic public relations consultant. She earned her Accreditation in public relations from the Public Relations Society of America; has contributed to national public relations publications, including PR News and PR Tactics; and has been invited to present at conferences. A graduate of the University of North Carolina’s prestigious School of Journalism and Mass Communication, the combination of Brandi’s education and experience in the community relations, non-profit, government, and lifestyle industries has established her as an expert in media and multi-cultural relations and lifestyle brands.

 
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