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from HWBIDCo Ltd
HWBIDCo exists to make the town centre work better for business.  This could be supporting local businesses directly or it could be addressing issues in the town cente that will encourage greater footfall and visitors to stay longer.

This newsletter gives you feedback on Business Week.
What did you do during Business Week?
Thames Valley Police...
Businesses met with the Neighbourhood Team Sergeant, the Council's Anti-Social Behaviour Officer, Wycombe Homeless Connection and one of the town PCSOs.  Discussion included the following:
  • strategy to deal with begging and street drinking;
  • the implications of the new Public Space Protection Order (PSPO);
  • work with individuals who are homeless and the implications of their actions in car parks and other locations. 
Businesses were advised that there is an application pending for a CBO for a well-known persistent offender in town.  This will restrict the actions of the individual for a period of four years and create a list of obligations to engage with support services.
Masteplan and High Street access...
Businesses met with the County Council, Master-plan Project Team and Head of Infrastructure Planning at the District Council.  They were privy to a pre-view of the forthcoming consultation on Phase 3 and 4 of the alternative route and consulted on the future access arrangements for the High Street.  Discussion included the following:
  • potential road closures;
  • longer-term funding arrangements for the Masterplan and future phasing of works;
  • proposed access restrictions in the High Street taking into account the mechanical bollards;
  • delivery needs in the High Street and Charter Market arrangements.

A consensus was reached on the next steps for the High Street, subject to Members consent.
Visual merchandising...
This session was taken by Made You Look, a company that works with some premium retailers and other BIDs across the country.  The session was based on maximising the two seconds that you get to capture the attention of potential customers and then how you can manipulate people around your store so that they see what you want them to see.

Think 3D Triangles for displays, a well-stocked display toolbox full of nylon fishing line and and a suitable backdrop for any promotion.

This session was worth £75 to businesses.
Business Leaders Forum...
Chaired by Professor Tim Middleton, this session was attended by twenty-two businesses and stakeholders in the town centre.  The discussion included the following:
  • how we deal effectively with undesirables in the high street and surrounding area;
  • the opportunities available in changing the business model for the Market to make longer-term improvements;
  • demand for empty commercial premises in the town centre;
  • development of an artisan offer for the town;
  • the right and proper organisation to represent businesses.
It was agreed that a list of quick actions and a list of longer-term aspirations would be circulated to the group, with a potential second meeting in the summer.
Mystery Shopping and your customer service...
Six businesses took advantage of our Mystery Shopping offer and will be receiving their reports over the next couple of weeks.  Two further businesses attended the full training session and learnt some staggering facts and figures about the implications of good and bad customer service and how perceptions of staff differ vastly from those of their customers.

Feedback from attendees was that the session was excellent and that they learnt a lot that could instantly be put into practice.

This session was worth in excess of £150 to businesses.
Remember we are up for Renewal in June.  Look out for your information postcards and details of forthcoming meetings.  Remember we can always come and see you for a one-to-one conversation.

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HWBIDCo Ltd · Little Market House · Church Square · High Wycombe, Eng HP11 2BN · United Kingdom

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