NAMAC's informative monthly newsletter.
eBulletin • March 2012

Apply to NAMAC's National Leadership Institute
NAMAC Leadership Institute
As of February 15th, applications are available here for NAMAC's 2012 National Leadership Institute. The Leadership Institute doesn't kick off until June 3rd, but now is the time to get started—applications are due on Thursday, April 5th, exactly one month away.

So if you want to join Paula Manley, Sonya Shah, and NAMAC's Dewey Schott at the Silver Falls Conference Center in Sublimity, Oregon this June for five days of intensive arts leadership training, check out the National Leadership Institute page on the NAMAC site for more information.

Make sure to read the application guidelines and the additional info form before you apply, and if you're interested, you can also listen to a recording of today's Leadership Institute informational call here.

Related note: the deadline for NAMAC's Regional Leadership Institute for Minnesota arts organizations has been extended! It is now Friday, March 23rd. Read more here.

This Month: Media Policy Blog Salon
NAMAC is hosting a new Media Policy Blog Salon! The Salon will run Monday, March 12th through Friday, March 16th. We are inviting leaders and practitioners in the field to reflect on how telecommunications policies working their way through the system in 2012 could impact the media arts community.

For more information on the media policy salon, email NAMAC Policy Strategist Belinda Rawlins at

NAMAC Announces Board Election Results 
new NAMAC Board Members
Congratulations to the following new NAMAC Board Members!

Roberto Bedoya—Tucson, AZ
Executive Director, Tucson Pima Arts Council

Cece Hughley Noel—Portland, OR
Executive Director, Portland Community Media

Anula Shetty—Philadelphia, PA
Co-Director, Termite TV Collective
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About Us

NAMAC fosters and fortifies the culture and business of independent media arts. Through dialogue, collaboration, research, and advocacy, we connect, organize, and develop organizations.

Take a look at our member benefits.

Upcoming Events

Open Dialogue: Western States Environental Scan
Friday, March 9th • 10 a.m.

Media Policy Blog Salon
Monday, March 12th through Friday, March 16th

NTEN Webinar: Using Data to Drive Decision-Making
Friday, March 16th • 11 a.m.

Open Dialogue: Mid-America Environmental Scan
Friday, March 23rd • 10 a.m.

NTEN Webinar: How to Build, Manage, and Keep Evolving Your Blog
Wednesday, March 28th • 11 a.m.


Job Bank
Mapping the Field

Open Dialogue Archives

Transmedia Blog Salon

From the Blog

Last month's Transmedia Storytelling Blog Salon featured contributions from four transmedia consultants and producers responding to the question "what makes a successful transmedia story?"

Ingrid Kopp:
"The problem with a lot of work in this new space is that we don’t always know how to navigate it, or what the expectations are from us as 'the people formerly known as the audience.' ... I think the most successful transmedia stories are the ones that understand this anxiety and understand that we are still working out a lot of issues as we experiment with new forms of storytelling." Read more.

Robert Pratten:
"Transmedia experiences have the ability at first touchpoint to amaze with spectacle but on interaction reveal themselves to be familiar, leading to wonderment and engagement. Or, conversely, be familiar at first touchpoint and amaze on interaction. Whichever approach, we must make the mechanics seem effortless and the storytelling fulfilling." Read more.

Lina Srivastava:
"[T]he particular utility of transmedia in social change is that it allows multiple avenues for dialogue and the use of multiple stories to create empathy, humanization of the issues, and an attention to diverse perspectives." Read more.

Nedra Weinreich:
"What is it about transmedia storytelling that holds such transformative potential beyond the more traditional approach? It's the immersive engagement that happens—reaching people where they already are so that the story interweaves with their day, building relationships with characters or real-life protagonists over time, and making it easy for the audience to take action in the real world to become part of the story themselves." Read more.
Spanish Film Club


Pragda has started a new initiative, Spanish Film Club, designed to help colleges and universities host Spanish and Latin American film festivals. Schools receive grant money to screen a minimum of five films, selected from a catalogue of twenty new titles, as well as to organize online Q&As with filmmakers. The grant deadline is March 15thlearn more here.

Applications are being accepted for the first of three rounds of the John S. and James L. Knight Foundation's annual Knight News Challenge. The focus of the first round—deadline: March 17th—is "projects that use the best of existing software and platforms—those already integrated into people’s lives—to find new ways to convey news and information." Read more here.

The deadline is March 19th for South Florida organizations and individuals to apply to the Knight Arts Challege, a Miami-based Knight Foundation initiative to transform the South Florida local arts scene. Submissions must be arts-related and must benefit South Florida, and applicants must find matching funds elsewhere. More information here.
Hakim Bellamy


Meet Hakim Bellamy. An acclaimed poet, journalist, and community organizer, Bellamy is the Strategic Communications Director for the Albuquerque-based Media Literacy Project and a graduate student at the University of New Mexico seeking his M.A. in Communications. Read more.
WeMedia PithIt! Conference and Challenge


The Narrative Arc: Storytelling Journalism Goes Digital, a production of the Boston University College of Communications, takes place this month, March 23rd through 25th, on the BU campus.

Gannett and USA Today host the PitchIt! Conference and Challenge this April 18th at Gannett headquarters in McLean, Virginia. Register here.

The Alliance for Community Media has launched the website for its Hometown Media Awards. Submit here—deadline for submissions is April 2nd. Winners will be announced at the 2012 ACM Annual Conference in Chicago, July 31st through August 2nd.

Planning for NAMAC's 2012 conference has begun! With the main event only moments and a short plane ride away—September 6th through 8th in Minneapolis, to be exact—NAMAC's production team is actively developing conference themes, identifying potential presenters, and exploring trends in the field.

Your thoughts and suggestions are welcome! Please contact Josh Wilson, NAMAC conference producer, at

National Endowment for the Arts
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