New stories on Canopy's recent wins and collaborations to help protect ancient and endangered forests around the globe. Fashion Loved by Forest, Ecopaper Database, Life Cycle Analysis, Coffee and Forests, Newspaper Report, and more... Spring 2014 e-newsletter
Photo below: © Gurbir Grewal

World’s Largest Clothing Brands Commit to Eliminate Endangered Forests From Rayon and Viscose Clothing


Read more about this development in the media: Media Coverage

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The world’s two largest clothing brands have commited to eliminate ancient and endangered forests from all of their rayon and viscose clothing. The companies, retail and design leaders H&M and Inditex/Zara, developed these new purchasing commitments in partnership with Canopy as part of an initiative to address the growing impacts of the clothing industry on the world’s forests, biodiversity and climate. Well-known sustainability brand Loomstate is also joining EILEEN FISHER, Quiksilver and others in backing the Fashion Loved by Forest campaign. Read the full story.  Renowned fashion designer Stella McCartney has also joined the initiative. Read about Stella McCartney.

Style lovers and trendsetters: You can help!
The fashion choices you make at the mall or in your favorite boutique affects the future of the world's ancient and endangered forests. Check the labels and make sure that your wardrobe choices do not come from the special places that tigers, bears, song birds and orangutans call home. Lend your support to the campaign and encourage other brands and designers to develop endangered forest commitments by Signing the CanopyStyle Pledge.

Donate to Canopy's Fashion Loved by Forest Campaign today.
Photo: © Andrew Wright

Great Bear Rainforest Agreement 

Will Asia Pulp and Paper’s policy protect Indonesia’s forests?

Update from the field – Canopy’s Dan Howells

One year ago, Indonesia’s largest logging company, Asia Pulp and Paper (APP) announced a new Forest Conservation Policy that committed the company to several critical initiatives: zero-deforestation of “natural forests” starting immediately; working to mitigate climate change as related to forestry; respect of local community rights; third party certification of its practices; and transparency. Read Canopy's update from a recent briefing with APP in Indonesia: Canopy Blog.

Canopy continues to work closely with our allies to ensure the Great Bear Rainforest Agreement is implemented, and we look forward to 70% conservation of the region's old growth forest as the Agreement becomes a reality on the ground.
In early 2014, a joint recommendation for implementing the final stages of the Great Bear Rainforest Agreement was reached between the forest industry and environmental organizations. These new recommendations build on the 50% of forest ecosystems already set aside from logging through a protected area network that was legislated over one-third of the Great Bear Rainforest and bring the Great Bear Rainforest closer to the objective of 70% protection of old-growth.
The joint recommendations propose an additional 500,000 hectares for conservation, to complete the goals of Ecosystem Based Management. B.C.’s coastal First Nations and the provincial Government are now considering the recommendations. The original deadline of March 31, 2014 has passed but the BC government has committed to fully implementing the Agreement by the end of 2014.
Ensuring old-growth forest levels are maintained and restored is an essential component to safeguard the enduring health of this globally rare forest ecosystem and the communities and species it supports.

Read more about Canopy's approach to global forest conservation.
Photo below: © Ted Simonett

Ecopaper Database 

86 new ecopapers added


Read more about Ancient Forest Friendly ecopapers.



Canopy’s Ecopaper Database, supported by the Environmental Paper Network, is the best place to find ecopapers papers, including more than 440 of the best environmental papers available in North America. The Ecopaper Database, updated in January, has added 86 new papers, and offers the most comprehensive list of papers containing “Second Harvest” fibers made from agricultural residue such as wheat straw.
Canopy’s updated Ecopaper Database features:
  • 52 papers or paper products made with Second Harvest fibers like wheat straw
  • At least 223 Ancient Forest Friendly™ papers - papers free of endangered forest fibre
  • 409 products with recycled content
  • 225 papers with 100% total recycled content (pre and post consumer)
Take a look at the newly updated Ecopaper Database today. Search the list by company name, type of paper, or other options. Choose multiple categories to narrow your search and get a detailed list of the best ecopapers on the market.

Life Cycle Analysis Released by Global Giant Kimberly-Clark

Life Cycle Assessment of Alternative Fibers

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In February, Canopy supported Kimberly-Clark Corporation, global producer of Kleenex, Huggies and many other major brands sold in over 175 countries, on the release of a cutting-edge Life Cycle Analysis (LCA) of the existing and potential raw materials for their tissue and hygiene products. Innately geeky, the study set a new bar for LCA's by going back to the source of the fibre in the forests to account for forest-carbon storage as part of its climate change accounting. This in itself is revolutionary, and long overdue, in the LCA world! It also incorporated assessments of biodiversity, habitat, water depletion, freshwater toxicity, land use and human toxicity. The study found that bamboo clearly outperformed virgin wood fiber ecologically while wheat straw performed well as a complement for recycled fiber. Canopy was part of the formal advisory board and worked closely with the Kimberly Clark and Georgia Institute of Technology teams on the study. Read more about this cutting-edge study.
Photo: 1% For the Planet

Roasting Coffee, Saving Forests

The connection... is in the forest canopy


Read about the Tennesee Warbler... aka The Coffee Warbler.

The connection between forests and coffee is an interesting one about interdependence: without the lush forest canopy, migratory birds would not be able to help control insects or fertilize soils at the coffee plantations. These birds travel across continents between their summer and winter habitat and are integral to coffee growing plantations around the globe.
That’s why BC-based Salt Spring Coffee is partnering with Canopy through 1% For the Planet to help support our work with the landmark Great Bear Rainforest Agreement.  Here’s a sneak peak at an upcoming campaign designed to raise awareness about Canopy’s work. Roasting Coffee, Saving Forests blog.

Newspaper Report Released 

Are you sure you want to place your ad there?

Canopy’s Understory is the new name for our e-newsletter. The understory is the layer of smaller trees found below the canopy.  Lizards, snakes, jaguars, frogs and butterflies are a few of the animals that live here. Gather around under the canopy and we will share inspirational stories, victories and updates from the field.  Our subscribers will receive Canopy’s Understory four times per year.

Place Your Ad Here, Canopy’s report profiling environmental leadership in the global newspaper industry was released at the end of 2013 to enable advertisers and subscribers to identify newspaper partners that complement their sustainability values. This year’s report featured the new environmental commitments of the New York Times, the Guardian Media Group, Toronto Star - TorStar Media Group along with USA Today’s publisher Gannett and Tampa Bay. Canopy looks forward to working with these publishers along with existing partners like The Globe and Mail to help them green their newsprint supply chain and conserve forests on the ground.
Read Canopy Founder Nicole Rycroft’s blog on the report which appeared in Sustainable Brands. It outlines ‘7 defining acts of leadership’ by global newspapers.
Photo: Lisa Matthaus

Canopy Donor and Board Member Profile

Lisa Matthaus, Organizing for Change


Two hundred and twenty-seven days at sea… The Life of Pi is the story of an amazing journey. Canopy’s signed copies of Life of Pi are also about a journey – one that envisions a future where we no longer print on paper produced from trees. These copies are printed on 30% flax straw and 70% recycled paper.

Author Yann Martel envisions straw paper as a novel way to save our forests and provide grain farmers with a means of turning harvest leftovers into a commodity. These books make an amazing literary prize or present, not to mention a gift to Canadian heritage: our forests. A limited number of signed hardcover editions are available exclusively at:

Q – What's your environmental sin? A – Travel. Travel is my passion, the kind of travel that takes me to places very different from home, which tend to be at the end of long plane journeys. I try to offset that by doing it infrequently, only when I can go for a long time, and I've not owned a car for my entire adult life - bike and transit!
Q – What do you do when you're not thinking of forests? A – Thinking about India, how and when I can get back there.
Q – What do you like most about being a Canopy Board member? A – I like the innovative approach Canopy has developed to making change in the world, working with business to help them find the leadership path through to sustainability in their industry.
Q – What inspires you to be a member of Canopy's monthly donor program? A – I think Canopy has carved out a unique role in the environmental movement and I know that it can take a significant investment of time and resources to build the campaigns that put them there. Monthly giving allows Canopy to be able to plan for the investments necessary to do this work well.
Q – If you were a fortuneteller, what would your life look like in 20 years? A – I'll be splitting my life between Victoria and India, traveling to many other places as well, and doing it all in cutting-edge solar-powered flying vehicles.
Q – What's your favourite endangered animal? A – Elephants: Indian, Asian, Sri Lankan, African; we need to leave them a lot of space to roam.

Learn more about Canopy's monthly donor plans.
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