EAST COAST LIFESTYLE partners with the Rally
Limited Edition Clothing!
East Coast Lifestyle will be a new addition to this year’s Wharf Rat Rally in Digby, Nova Scotia.
“For us, it’s a natural fit,” explained Wharf Rat Rally co-chairman Guy LeBlanc. “We have close to 2,000 motorcyclists from outside the Maritimes and when we ask returning bikers, many who ride for days to get here, why they come back year after year, it’s because of the easy-going lifestyle and the friendliness and hospitality of the local people. The scenery is beautiful, the food is great and the roads are good, but it’s literally the east coast lifestyle that brings people back time and again.”
For Alex MacLean, the CEO and founder of East Coast Lifestyle, the Wharf Rat Rally offers access to a group of all ages from varied backgrounds, with a good percentage of attendees being of international origin. “We plan to have an on-site presence at the Wharf Rat Rally. Grass roots marketing – getting out and meeting people, talking about how great the east coast is – is fundamental to our plan, and it’s going to be a fun way to do some business.”
The two organizations are going to collaborate on clothing designs, with the ECL logo on the front and the Wharf Rat Rally logo on the back or sleeve of t-shirts, tank tops and hoodies. The clothing lines will be limited editions with no re-prints. “The Wharf Rat Rally is recognized as one of the six best rallies in the world on the 2015 Metzler Tire calendar, so we’ve really hit the international stage,” explains LeBlanc. “This partnership can give both East Coast Lifestyle and the Wharf Rat Rally even more recognition, globally.”
The double-branded clothing will be available starting Wednesday, September 2nd at Headquarters on Montague Row, and during the weekend at the Wharf Rat Rally booth by the Marina. Any remaining items will be sold online and at Headquarters after the Rally. East Coast Lifestyle will also be onsite during the weekend with their mobile retail outlet offering their other items for sale.
East Coast Lifestyle is a proud sponsor of the 2015 Wharf Rat Rally. Have your photo taken with a Sons of Anarchy actor in the East Coast Lifestyle Gazebo on Admiral's Walk across from Headquarters. Check the schedule for exact times.