ASA SAYS ANTI-CANNABIS BILLBOARD ‘SOCIALLY RESPONSIBLE’
Media Release 13 March 2019
Family First NZ is welcoming a decision by the Advertising Standards Authority (ASA) not to uphold any of the complaints made against its ‘marijuana has a kids menu’ billboard.
There were seven complaints about the advertisement, with complainants arguing that the ad was misleading, made unsubstantiated claims and played on fear. But the Complaints Board has rejected those complaints, saying “the advertisement draws the public’s attention to some of the different types of cannabis products that might be available for sale in New Zealand, if recreational cannabis is made legal.” They said the advertisement “did not contain anything indecent, exploitative or degrading, did not cause fear or distress and was socially responsible.”
....“The public of New Zealand are not getting this information. Our billboard is designed to raise this inconvenient truth – and to provoke debate and discussion," says Mr McCoskrie.