This year we mark the 76th anniversary of National Newspaper Week (NNW), October 2-8. The annual observance celebrates and emphasizes the impact of newspapers to communities large and small.
The content kit contains editorials, editorial cartoons, promotional ads and more; all available for download at no charge to daily and non-daily newspapers across North America. NNW is sponsored by Newspaper Association Managers, Inc., the consortium of North American trade associations representing the industry on a state and provincial, regional and national basis.
This year’s theme is “Way to Know!” The aim is to applaud and underscore newspaper media’s role as the leading provider of news in print, online or in palms via mobile devices.
Plan to observe National Newspaper Week by downloading these materials and devoting as many column inches as possible to reinforce the importance of your newspaper to your communities.
Please consider making the message local by editorializing about your newspaper’s unique relevance. This can be about your government watchdog role, coverage of community events, publication of timely public notices, etc.
Since the principle is timeless, the materials, new and archived, remain on the website and accessible year-round as a continuing resource.
ArkLaMiss registration underway
Longtime newspaper audience experts Gary and Helen Sosniecki will lead sessions on circulation development and marketing during the ArkLaMiss Conference in Vicksburg Nov. 10-11. Registration is now underway.
Helen Sosniecki is a newspaper management consultant and will lead a session on changes in postal delivery. She will again be available to review member newspaper postal statements with an eye out for improving efficiencies and cost savings. She retired in 2014 as a representative for Interlink, a leading provider of circulation and audience management software for the newspaper industry.
Gary Sosniecki retired in 2015 as a regional representative for Townnews.com and is a former newspaper publisher. His session will focus on the digital side of circulation, including paywalls, e-editions and bundling print with online products.
Dennis Dunn, operations manager for The Anniston (AL) Star will lead Friday morning’s Hot Ideas Exchange over breakfast. Attendees are encouraged to share success stories on promotions, cost savings and operations.
A pre-conference Newspaper Management Round Table will again be held prior to the official start of the program this year. The round table will address a number of newspaper management topics and be held the morning of Nov. 10. There is no added cost to attend the session.
Room rate for the conference is $69 nightly. Call the Ameristar at 1-855-888-7281 and reference ArkLaMiss to make your reservations. The group code is SARKLA6.
Advertising Contest deadline is Tuesday
The deadline to enter the 2016 Better Newspaper Contest Advertising Division is rapidly approaching. Entries are due to MPA by next Tuesday, Oct. 4.
Criteria and entry instructions for the contest can be found here. Most entries will be uploaded via the new contest website, however, certain categories such as special sections, will still require mail-in entries.
If you have questions about this process, contact Member Services Manager Monica Gilmer, 601-981-3060.
Awards for the BNC Advertising Division will be presented Saturday, Jan. 28, during the Mid-Winter Conference at the Jackson Hilton Hotel.
Reminder: USPS statements now due
A reminder your Statement of Ownership, Management and Circulation is due to your local postmaster by the close of business today.
Postal statements are due annually and must be published in daily and semi-weekly newspapers by Oct. 10. Weekly newspapers have until Oct. 31 to publish the information.
LAYNE BRUCE » MARCH OF EVENTS
Newspaper best 'Way to Know' your community
Several years ago cyberspace was frenzied over many popular websites going dark for 24 hours to protest a federal bill meant to crack down on video piracy.
The Stop Online Piracy Act – or SOPA – was a controversial and perhaps misguided effort championed by the Motion Picture Association of America to end illegal online sharing of copyrighted material, primarily movies and music.
To protest SOPA and its potential threats to the First Amendment, Wikipedia, Google, Reddit and – heaven forbid – I Can Haz Cheezburger, among many others, all shut down for a 24-hour period to show the web-surfing world what it would be like without its daily fix of photos of cats riding in baby strollers.
Read the latest edition of Fourth Estate
The fall edition of Fourth Estate, MPA's quarterly newspaper, is available online. Printed copies were also mailed to all members. If you or your staff have news to share through the monthly eBulletin or Fourth Estate, let us know.
A judge ruled in favor of The Clarion-Ledger in the paper’s efforts to unseal information regarding court cases related to criminal charges against a Hinds County D.A. … Donations are being accepted for a fund established to provide assistance to newspaper employees impacted by severe flooding in Louisiana in early August… Terry Cassreino, a former editor and reporter for Mississippi newspapers, was recently awarded the Dow Jones News Fund Distinguished Adviser award for his work with student journalists at St. Joseph’s Catholic School in Madison.