The board and staff of MPA-MPS wish all our members and clients a very happy Thanksgiving. We will be closed Thursday and Friday for the holiday. Normal office hours will resume Monday, Dec. 1, at 8 am.

Mid-Winter Conference is Jan. 30-31

The annual Mid-Winter Conference returns to Jackson’s Hilton Hotel on County Line Road Jan. 30-31, 2015. A number of sessions on industry and revenue topics are planned, including presentations on “Just the Basics” for new ad personnel and panel discussions on best practices for contract negotiations and competing with direct mail.

Jason Taylor, president and publisher of The Clarion-Ledger, will be the luncheon speaker Friday, Jan. 30. The conference will culminate Saturday, Jan. 31, with the presentation of the 2014 Better Newspaper Contest Advertising Division Awards.

The event will be preceded Thursday, Jan. 29 by the annual MPA Education Foundation Celebrity Roast of former Gov. William Winter. Tickets for the charitable event are $50 for MPA newspaper members and on sale now.

Registration for the conference is now open. Reservations at the conference group rate of $99 nightly are now being accepted by the Hilton Hotel.

More information on programming and special events will be mailed soon to members and available at the Mid-Winter Conference webpage.

Athlon offers special 2014 'annuals' to MPA members

Athlon Media, publishers of Parade, American Profile and Relish magazines, is introducing The American Annual, a 160 page, high-quality, hardcover book that looks back at 2014 with a unique perspective on the year's major events.  

Athlon is offering the books to MPA member newspapers for only $9 each. Additionally, $2 from each book sale will be donated to the MPA Education Foundation by Athlon. The retail price of the books is $29.95.

These books make good gifts for key advertisers, effective subscription incentives, and can be sold as single copies by member newspapers.

Orders are due by December 20th and the books will be delivered directly to newspapers by the end of January.

Click here to download the brochure or here for a PDF including more information.
Contact Charlie Miller or call 615-440-5623 for more information.

MPS needs your rate updates
Newspaper members are reminded to send their rate updates for 2015 to Andrea Ross at MPS as soon as possible. Rate adjustments need to be entered into the MPS database soon so that we can quote accurate figures to clients for the coming year.

Time to update MPA member press credentials
MPA is offering photo ID badges for newspaper members for $12 each. The credit-card sized badges are laminated and include a photo of the staffer.

All cards issued bear the signature of MPA President Joel McNeece and are valid for two years through Dec. 31, 2016. Click here for more information or to download the order form.

These special order badges do not replace the traditional MPA press cards that are mailed to each publisher in January. For more information, contact Member Services Manager Monica Gilmer.

Planned 2015 USPS closings threaten further service cuts

The U.S. Postal Service, frustrated with lack of congressional action to improve its financial position, announced this summer that it would implement the next round of 80-plus plant consolidations.

Unless the National Newspaper Association and its coalition partners are able to move a reform bill in the lame-duck session, USPS will proceed with closing more plants closer to members’ mail and merging mail into bigger, less efficient plants from January thru October 2015.

That makes it timely to review the safeguards NNA has in place to maximize delivery service in the local office, the county/market area, the secondary market area, and distant areas.


Read the fall edition of the Fourth Estate
The Fall 2014 edition of the Fourth Estate, MPA's quarterly newspaper, is available online. Printed copies were also mailed to all members. If you are your staff have news to share through the monthly eBulletin or Fourth Estate, let us know.


Jack Weatherly, a former business editor for the Arkansas Democrat-Gazette, has joined the Mississippi Business Journal as a Jackson-based correspondent. He previously was a business editor for The Clarion-Ledger and editor of The Star-Herald in Kosciusko… Also at the MBJ, longtime correspondent Wally Northway is planning to soon retire from the job he’s held since 1997. Prior to joining the Business Journal, Northway was a recruiting administrator for William Carey University… Longtime sports columnist Rick Cleveland has authored a new book on Mississippi’s Greatest Athletes. Cleveland is a syndicated columnist for MPS and executive director of the Mississippi Sports Hall of Fame and Museum.


Dec. 4           WEBINAR – User-Generated Content: More Readers, More Revenue
Dec. 11          WEBINAR – Pay Day: Top 5 Sales Strategies to Create More Revenue
Dec. 25         Christmas, MPA office closed through Dec. 26
Jan. 1            New Year’s Day. MPA office closed.
Jan. 29          MPA-MPS Board Meeting, Hilton Jackson
Jan. 29          MPAEF Board Meeting, Hilton Jackson
Jan. 29          MPAEF Celebrity Roast, Hilton Jackson
Jan. 29-31     MPA Mid-Winter Conference, Hilton Jackson

New Media group acquires Halifax newspapers

From NAA
New Media Investment Group Inc. announced that it has reached an agreement to purchase substantially all of the assets of Halifax Media Group for $280 million in cash, subject to working capital adjustments. Halifax Media is a leading newspaper publisher serving communities primarily in the southeastern portion of the United States.

Tips for covering second enrollment for ACA

From The Rural Blog
The Patient Protection and Affordable Care Act's second annual open enrollment period has started and brings with it many changes. Journalists play a critical role in the process because "Obamacare" remains controversial and there are many nuances that can be obscured, especially because this year's enrollment period is shorter. For a journalists' guide to covering the topic, click here.

Boone affiliates buy Texas papers from CNHI

From Editor and Publisher
Affiliates of Boone Newspapers, Inc. (BNI) has acquired the Port Arthur News and Orange Leader and related publications in southeastern Texas from Community Newspaper Holdings, Inc.