The Board of Directors and staff of MPA-MPS wish all of our members and clients a very Happy Thanksgiving. Our office will be closed Nov. 24-25 for the holiday, reopening Monday, Nov. 28 at 8 a.m.

Mid-Winter Conference Jan. 27-28

MPA members will be Rolling Out the Red Carpet for the annual Mid-Winter Conference at the Hilton Hotel Jackson Jan. 27-28. The annual business and revenue summit of publishers and ad personnel will focus on building top-notch customer service and top-dollar revenue programs.

The conference will convene Friday morning with a presentation on Rolling Out the Red Carpet for clients and yourself led by Gay Saxon of Eagle Ridge Conference Center at Hinds Community College. Keynote speaker Larry Mersereau will deliver his program "Stand Up or Stand Aside" to help members mine information and ideas they need to get business growing in 2012. 
Noted newspaper design guru Ed Henninger will also lead a session on using the best practices as a "License to Print Money." Software and technology expert Lisa Griffin, a frequent guest at Mid-Winter programs, will discuss popular topics on Quark XPress, Adobe Photoshop and Illustrator, among others. 

A panel discussion is also planned on creating magazines and niche products. Complete details will be forwarded to members by mail and email later in November.

Other highlights of the conference include the annual Silver Dollar Breakfast idea exchange and the Better Newspaper Contest Advertising Division awards luncheon.
As is traditional, the conference will be preceded by the annual MPA Education Foundation Celebrity Roast the evening of Jan. 26. This year's honoree will be announced in late November.

Registration is now open. For hotel reservations, click here.

Send your rate updates to MPS
Newspaper members are reminded to send their rate updates for 2011 to MPS as soon as possible. Rate adjustments need to be entered into MPS' One System soon so that we can quote accurate figures to clients for the coming year.

Forward rate cards by email to Andrea Ross or by fax to 601-981-3676.

Send your rate updates to MPS

MPA is offering photo ID badges for newspaper members for $10 each. The credit-card sized badges are laminated and include a photo of the staffer.

All cards issued bear the signature of the MPA president and are valid through Dec. 31, 2013. Click here for more information or to download the order form.

These special order badges do not replace the traditional MPA press cards that are mailed to each publisher in January. For more informartion, contact Member Services Coordinator Monica Gilmer.


Twitter mulled as advertising vehicle for papers

From Nieman Journalism Lab
Remember when newspapers debated the value and merits of using Twitter? Well, there’s a new question for news organizations to consider: Can newspapers use Twitter for advertising?

Hotelier to buy San Diego newspaper

From The Los Angeles Times
The San Diego Union-Tribune is being sold to MLIM, owned by local hotel magnate Doug Manchester, said current owner Platinum Equity. Terms of the deal weren’t disclosed by Los Angeles-based Platinum,  which bought the 143-year-old newspaper from Copley Press in 2009. The acquisition is expected to close by Dec. 15.

SP Newsprint files for bankruptcy

From The New York Times

Newspapers are beginning to ask online readers to pay for something that for years they have gotten for free -- the news. Within the past year, newspapers including the New York Times, Boston Globe and Dallas Morning News have adopted various digital subscription plans, or "paywalls," that require customers to be paid subscribers for unlimited access to the newspapers' content.