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February 2017 » Volume 12 » Number 2
Marshall Ramsey holds the S. Gale Denley Memorial Journalism Award after a Celebrity Roast in his honor, Thursday, Jan. 26, 2017.

Roast fetches $30K for MPAEF internships


A star-studded skewering of cartoonist and radio host Marshall Ramsey delivered over $31,000 for the benefit of the MPA Education Foundation.

Ramsey was the honoree during the annual Celebrity Roast to raise funds for the scholarship and internship programs of MPAEF.

“This was a really fun and entertaining event that will fully fund the internship program for the coming year,” said Mississippi Press Association President Don Norman, publisher of the Starkville Daily News and vice chairman of MPAEF. “The money raised will be used to fund 15 intern positions at Mississippi newspapers over 10 weeks this summer.”

The panel of roasters at the Jan. 26 program included Gov. Phil Bryant, Secretary of State Delbert Hosemann, state Rep. Steve Holland, veteran journalist and educator David Hampton, former college and pro football player and fitness trainer Paul Lacoste, and longtime emcee Sid Salter of Mississippi State University.

Ramsey, longtime editorial cartoonist for The Clarion-Ledger who recently marked his 20th year with the state’s largest newspaper, is also host of “Now You’re Talking” on MPB Think Radio and author of several books and cartoon retrospectives.

Salter, Bryant, and Hosemann turned the tables on Ramsey by drawing their own caricatures of him as he has done of many state and local officials for years. Hampton serenaded Ramsey with “Marshall You’ll Always Be a Caricature to Me,” set to the tune of “Rocky Top,” the fight song from the University of Tennessee, Ramsey’s alma mater.   

The roast program has raised over $500,000 through its 27-year history. Past honorees include Congressman Gregg Harper, former governors William Winter and Haley Barbour, comedian Jerry Clower, and Mississippi State University President Dr. Mark Keenum.

The event is held annually as part of MPA’s Mid-Winter Conference. A video of the roast can be viewed on MPA’s YouTube channel.

Newspapers honored for advertising excellence


Five newspapers have been recognized for general excellence during the annual Mississippi Press Association Better Newspaper Contest Advertising Division awards.

The Natchez Democrat, The Greenwood Commonwealth, The Panolian of Batesville, The Magee Courier and The Sun-Sentinel of Charleston were singled as for distinction among their peer publications at an awards luncheon Saturday held during MPA's Mid-winter Conference.

“These winners represent the best in advertising service provided to customers and readers for 2015-2016,” said MPA Executive Director Layne Bruce. “The Advertising Excellence Awards are presented for the cumulative body of work of these newspapers over a year’s time, and honors their efforts in print newspaper, magazine and digital advertisements.”

Greenwood Commonwealth Editor and Publisher Tim Kalich and graphic artist Demario Greer won the Advertisement of the Year Award in recognition of an ad promoting an interview with 91-year-old jailed felon Edgar Ray Killen, convicted in the 1964 slayings of three civil rights workers.

Honored for distinction with the Silver Dollar Idea Award, which recognizes unique ideas in promotion, marketing and revenue were The Sun-Sentinel of Charleston and the Enterprise-Journal of McComb, winners in the weekly and daily divisions, respectively.

​Thirty-two newspapers entered nearly 1,700 entries in 35 categories of the advertising contest.

CLICK HERE to download a complete list of winners
CLICK HERE to download a PDF of the BNC Awards slide show
CLICK HERE to see a photo album from the awards show


Deadline to enter editorial contest is Feb. 9

A reminder entries in the 2016 Better Newspaper Contest Editorial Division are due Thursday, Feb. 9.

Complete details are available at the contest website. A criteria packet may be downloaded here.

Entries will be judged this spring by volunteers from the Kentucky Press Association. Awards will be handed out in July at the 2017 Joint LPA-MPA Convention in Biloxi July 8.

For more information, contact Member Services Manager Monica Gilmer, 601-981-3060.

Members invited to SE Journalism Conference


The University of Mississippi is hosting this year's Southeast Journalism Conference on Friday and Saturday, Feb. 17 and 18. The school is expecting more than 250 students and advisers from colleges in seven southeastern states.

SEJC includes workshops, panels and two awards events. The University is seeking MPA members to take part in several aspects of the conference.
  • Participating in the job fair. The job fair will be informal, with tables set up for recruiters to meet with students on Friday afternoon, Feb. 17, and/or Saturday morning, Feb. 18. Students will interview for jobs and internships, and also welcome critiques of their portfolios.
  • Judging the on-site competitions. Students will compete, on deadline, in 15 different categories. We need judges for Friday, Feb. 17, for sports writing and a few other categories.
  • Serving on panels about what skills students should develop now to get good jobs.
If you are interested, please email Dr. Patricia Thompson.

Investigative reporting workshop set Feb. 11


IRE will bring its acclaimed watchdog workshop series to Jackson on Saturday, Feb. 11. Get a free one-year membership and all day training on how to dig deeper.

The group is collaborating with Reveal from The Center of Investigative Reporting to bring you sessions on how to dig deep on the Web, use data and produce quick-hit enterprise stories. The workshop will also give you tips on how to negotiate for records, get sources to open up and much more.

These sessions are designed for reporters, editors, and producers from small, midsize and large publications, TV, radio stations, Web-only news sites and news blogs. Freelancers, students and journalism educators are also encouraged to attend.

CLICK HERE for more information or to register.
JOHN FOUST » AD LIBS

Advertising is all about motivation


When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads are those that appeal to the right motivation.

There are two basic motivators: (1) desire for gain and (2) fear of loss. Think about your own experience and it’s easy to see that your purchases can be traced to a desire to get (or maintain) something you want or to prevent the loss of something you don’t want to lose.

This goes for big and small buying decisions. Why do you move to a new house? (Real estate experts say the three biggest reasons are location, location and location.) Why do you buy new tires when your old ones wear out? (Fear of an accident.) Why do you go to the movies? (Desire for entertainment.) Why do you wait for something to go on sale before buying? (Desire to save money.) Why do you buy a convertible? Why do you join a gym? Why do you buy an insurance policy?

READ MORE
PAPER NEWS
Why are Mississippi weekly newspapers thriving, asks The Clarion-Ledger’s Billy WatkinsThe Enterprise-Tocsin has become a hit on Twitter by serving up haikus from the police blotter… CSU professor has penned a book on Mississippi newspapers and basketball integration… Ryan Phillips has been named managing editor of the Starkville Daily News. He previously was an editor and reporter for The Birmingham Business Journal, weather.com and the Associated Press. He succeeds Jim Gaines.
THIS & THAT
» Sprawling freelancer network pays off for The Washington Post » Columbia Journalism Review
» Digital media expert now in driver’s seat of McClatchy » Pointer.org
» Trump strategist labels the media as the enemy » The New York Times
» Rebuilding media business will require doubling down on core values » Nieman Lab
» Facebook tweaks Trending algorithm to rein in “fake news” » BuzzFeed
» Google has banned 200 publishers in new policy on “fake news” » Recode

MPA CALENDAR

Feb. 9
BNC Editorial Division entry deadline
Feb. 11-12
IRE Watchdog Reporting Workshop, Jackson State University
Feb. 16-18
Southeastern Journalism Conference, University of Mississippi
Feb. 24
Webinar – Successfully Negotiating on Value vs. Price
March 2
Webinar – Best Practices for Public Notice
March 30
McDavid Journalism Conference. Venue TBD.
April 27
MPA-MPS Spring Board Meeting. University of Southern Mississippi
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