MPA to roast former Gov. William Winter

The state press association will roast one of Mississippi’s most respected public servants at a January benefit for the MPA Education Foundation.

Former Gov. William Winter will be the guest of honor for the Jan. 29 event at the Hilton Jackson. Proceeds from the roast are used to underwrite the scholarship and internship programs of MPAEF.

Winter served as Mississippi’s 57th chief executive from 1980-1984. He is special counsel in the Jones Walker Law Firm Government Relations Practice Group.
A native of Grenada, Winter, 91, previously served in several elected roles, including Mississippi lieutenant governor 1972–1976, state treasurer 1964–1968, state tax collector 1956–1964, and Representative in the Mississippi House of Representatives 1948–1956.

A veteran of World War II, Winter attained the rank of Captain in the U.S. Army and served in the Philippines.

The Education Reform Act of 1982 is considered his signature public policy achievement.

In June 1997, Winter was appointed by President Clinton as a member of the National Advisory Board on Race Relations. He is past president of the Board of Trustees of the Mississippi Department of Archives and History and is past chair of the National Civic League, the Kettering Foundation, and the Foundation for the Mid-South, an organization of leaders from Arkansas, Mississippi, and Louisiana dedicated to improving the economic and social conditions of the three-state area.

Roastmaster for the event will again be Sid Salter, director of Mississippi State University Office of Public Affairs and longtime syndicated columnist. Tickets for the event will go on sale in December.

The 25th annual Roast will be held in conjunction with MPA’s annual Mid-Winter Conference. A reception will be held at 6 p.m.; dinner begins at 7 p.m. Tickets are $75 each or a table of eight is $600.

The MPA Education Foundation was established in 1983 to provide internships and scholarships for aspiring journalists and grants for instructional programs at in-state universities and colleges. MPA, founded in 1866, is the trade group for 120 member-newspapers in the Magnolia State.

Daylight Saving Time ends Sunday
A reminder standard time returns overnight Sunday morning. Be sure to “fall back” and adjust your clocks before bedtime Saturday.

ArkLaMiss hotel, reservation deadline is today
The deadline to register for next week’s ArkLaMiss Circulation and Marketing Conference is today, Oct. 31. Additionally, today is the last day to reserve a room at the Ameristar Hotel and Casino at the discounted group rate.

The event is next Thursday-Friday at the Ameristar in Vicksburg. Registration is $90 and can be completed online.

The conference will again be preceded by a Newspaper Management Roundtable the morning of Thursday, Nov. 6. There is no additional cost to attend the roundtable, but preregistration is required. If you’re only planning to attend the roundtable, you may sign up by sending an email to Terri Cobb at the Arkansas Press Association.

Newspapers at heart of holiday shopping season
There is only one question on the minds of retailers and advertisers for the next two months - what is the best way to reach consumers?

The answer this year, as it has for many years prior, is newspaper media.

As we enter an exciting holiday shopping season, retailers will experiment more than ever with mobile apps, geolocation push notification and other advertising strategies to reach elusive consumers. However, data reveals that one of the most effective methods remains print and digital newspaper advertising.

The proof is in the numbers. Recent research from a national survey found that 79 percent of adults have taken action as a result of seeing an advertisement in a print newspaper in the past 30 days, and more than half made a purchase. Furthermore, 69 percent of adults cite newspapers as key coupon sources, making newspapers the leading medium for coupons.

Read more…

Can Twitter help newspapers make money?
On Sunday mornings, bargain hunters can sign on to Twitter to see #TBTimesDeals, a shopping list of bargains found inside that day’s Tampa Bay Times. Consumers routinely find everything from $10 off Target groceries to free french fries at Checkers Drive-In Restaurants.

By tweeting out the deals — sometimes more than $700 in coupons in a single day’s newspaper — the Times has seen how Twitter pays off. “We pepper the market with these” tweets, said Joe DeLuca, publisher of the Times’ website. Single-copy newspaper sales take off when the deals go out on Twitter. “We easily see a lift of 2 to 7 percent” in sales “as a result of this,” DeLuca said. “That’s huge … and we’re not writing a check to someone running a commercial on the radio.”


Read the fall edition of the Fourth Estate
The Fall 2014 edition of the Fourth Estate, MPA's quarterly newspaper, is available online. Printed were also mailed to all members. If you are your staff have news to share through the monthly eBulletin or Fourth Estate, let us know.


Steven G. Watson has been named publisher and editor of The Rankin Record in Flowood. He previously has served as publisher in Forest and Winona. All papers are owned by Jackson-based Emmerich Newspapers. Watson most recently was on staff with the Daily Journal in Tupelo… The Commercial Appeal recently announced a number of staff cutbacks and the discontinuation of its zoned DeSoto Appeal edition in DeSoto County, MS. The section was absorbed into the main edition of the Memphis daily… Joanna Holbert recently returned to The News-Commercial in Collins as news editor. She previously worked for the newspaper and its sister magazine publication “Our South."

Nov. 6           ArkLaMiss Circulation Conference, Ameristar Casino & Hotel, Vicksburg
Nov. 7           WEBINAR – 10 Ways to Build Reader Engagement
Nov. 14-15    SND Quick Course, iPad-Tablet Design, Ole Miss
Nov. 27         Thanksgiving, MPA office closed through Nov. 28
Dec. 4           WEBINAR – User-Generated Content: More Readers, More Revenue
Dec. 11          WEBINAR – Pay Day: Top 5 Sales Strategies to Create More Revenue
Dec. 25         Christmas, MPA office closed through Dec. 26
Jan. 1            New Year’s Day. MPA office closed.
Jan. 29          MPA-MPS Board Meeting, Hilton Jackson
Jan. 29          MPAEF Board Meeting, Hilton Jackson
Jan. 29          MPAEF Celebrity Roast, Hilton Jackson
Jan. 29-31     MPA Mid-Winter Conference

Why newspapers are abandoning political endorsements

From Columbia Journalism Review
The newspaper endorsement: It’s a hardy trademark of election season, a platform for editorial boards to dispense their wisdom, even a source of information for data journalists. But the traditional endorsement is increasingly being tinkered with—or dropped altogether. Dozens of newspapers have stopped making endorsements over the last two election cycles, often citing doubts about their impact and fears that, in a polarized era, endorsements put the credibility of the paper’s political coverage at risk.

Major Kentucky newspapers endorse Grimes

From The Huffington Post
Two major Kentucky newspapers have endorsed Alison Lundergan Grimes for Senate over incumbent Senate Minority Leader Mitch McConnell (R).

FBI creates phony newspaper webpage to nab suspect

From The Seattle Times
The FBI in Seattle created a fake news story on a bogus Seattle Times web page to plant software in the computer of a suspect in a series of bomb threats to Lacey’s Timberline High School in 2007, according to documents obtained by the Electronic Frontier Foundation (EFF) in San Francisco.

USA Today remains largest newspaper by circulation

From The Wall Street Journal
Gannett Co.’s USA Today remained the top U.S. newspaper by total average daily circulation, which includes digital readers, while News Corp’s The Wall Street Journal continued to have the largest print circulation, according to a data tracker Tuesday.