The #NewspapersLead hashtag will be used on social media to promote findings of a 2016 readership survey and to call attention to community service provided by newspaper members.
Campaign touts newspaper readership
A new survey of Mississippians revealed an overwhelming majority have read or interacted with newspaper media over the course of a given week.
The Newspaper Market Penetration Survey (2016) was conducted by Pulse Rearch of Portland, Ore., on behalf of the Mississippi Press Association this spring. Preliminary findings were unveiled to members during the association’s 150th Annual Convention in June.
Now the results, which show 75 percent of Mississippians read newspapers or their websites on a daily basis, will be pushed to the public at large through a new #NewspapersLead marketing campaign from the press association.
“These survey results are proof that newspapers, our websites and mobile apps continue to be the leading source of news and advertising information in the communities we serve,” said MPA President Don Norman, publisher of the Starkville Daily News and Daily Times Leader in West Point. “We are very proud of the trust readers place in Mississippi newspaper media.”
Results of the survey, which also indicate Mississippi newspapers continue to be the medium residents most frequently reference for advertising and shopping information, will be shared through MPA member papers as well as on social media.
“This campaign will not only highlight the terrific results from our survey of readers but will also share content from our member newspapers that is engaging, enterprising and unique to newspaper media,” said Layne Bruce, MPA executive director. “Newspapers have defined the news agenda in Mississippi communities for many years, and we continue to do so through a razor sharp focus on what is happening in communities from Olive Branch to Ocean Springs and everywhere in between.”
Specific findings from the 2016 survey include:
Mississippi newspapers and websites reach 75% of households every day.
In the last week eight out of 10 households were reached by Mississippi newspapers and their websites.
Local Mississippi newspapers are the primary source of local news according to a majority of respondents.
Mississippi households resoundingly choose local newspapers as the advertising source they rely on most prior to going shopping. No other option comes close.
Bruce said the theme behind the #NewspapersLead hashtag is two-fold.
“It signifies our place as the leading provider of news and information as well as our service to communities where we publish,” he said.
The annual ArkLaMiss Conference returns to Vicksburg's Ameristar Hotel Hotel and Casino Nov. 10-11.
A number of sessions on developing and growing your audience in print and online are planned, as well as a discussion of postal issues and exchange of circulation and revenue growth ideas.
Helen Sosniecki, a community newspaper consultant, will lead one-on-one sessions with members who wish to have their postal service forms reviewed. These quick 15-20 minutes sessions usually result in modest-to-considerable savings in postal costs for community publishers.
Dennis Dunn, circulation director of the Annistar (AL) Star, will again lead the Hot Ideas Exchange.
As in recent years, a Newspaper Managers Round Table will precede the start of the conference at 9 am on Thursday, Nov. 10. There is no added cost to attend this program.
Full details will be delivered by mail and email soon. Or click here for the latest information as it becomes available.
Criteria available for BNC ad division; deadline Oct. 4
Criteria and entry information is now available for the Better Newspaper Contest Advertising Division online at the MPA contest site.
The Associated Press Media Editors NewsTrain seminar will pull into Murfreesboro, Tenn., Sept. 30.
NewsTrain is a national touring workshop sponsored by APME that has served journalists since 2003. Programs are designed to provide training in the digital skills, knowledge, and information needed in a rapidly changing media setting, at an affordable cost.
Sessions for the Murfreesboro event include:
Growing audiences with Facebook Live, Periscope, Snapchat and Instagram,
Using social media as powerful reporting tools,
Shooting shareable smartphone video,
Creating simple graphics for mobile,
Editing your own writing, and
Producing data-driven enterprise stories off your beat.
Longtime editorial cartoonist Ricky Nobile has published a book of cartoons from his 45-year career in Mississippi. “Home Grown, Home Drawn: 45 Years of Mississippi Editorial Cartoons” contains 130 cartoons chosen from the over 4,500 Nobile has drawn. For information on sales and future book signings, contact Nobile at email@example.com.
Newspaper tech institute returns in October
Leading names in newspaper design and technology will convene again for the annual Newspaper Institute of Technology Oct. 5 on the campus of the University of Tennessee at Knoxville.
This year’s sessions will offer training in InDesign, Photoshop, Page Design for Print & Web, Networking, Digital Tools, Sales Training, Digital Visuals, Illustrator, Photography, Effecting Writing, and PDF Troubleshooting.
Trainers include Institute director Kevin Slimp, Ed Henninger, John Hatcher, Lisa Griffin, Tim Smith, Rob Heller, Tracey Trumbull and others.
At many community newspapers, treatment of the presidential election may be limited to online polls of your readers’ opinions, or their letters. But this is a race for president like no other, where facts and issues have taken a far back seat to entertainment, personality and character assassination, and it’s unlikely to get better now that we have the two most unpopular nominees in the history of polling.
Why should smaller newspapers devote more space to the race? If dailies rely on the Associated Press, the coverage won’t be localized. If weeklies just stick to local news, they will ignore a major topic of discussion among their readers, many of whom don’t read a daily. Covering the race can help you build and maintain a brand as the most authoritative local source of news and information.
As the primary campaigns ended, many journalists acknowledged that they had done a poor job of holding the nominees and other candidates accountable for their statements, and vowed to do better. But at last month’s conventions, timely fact-checking was rare. All of us in American journalism need to share the load.
The Sun Herald has produced a six-part series probing the state's child protection system and a shroud of secrecy that covers the methods of the state Department of Human Services… The Daily Journal has introduced Newsbreak, a five-minute morning broadcast touching on the day's top stories… Steve Stewart, former editor in of The Meridian Star and publisher of The Clarksdale Press-Register, has been named president and publisher of The State Journal in Frankfort, KY. The paper is an affiliate of Boone Newspapers, Inc.… The Mississippi Ethics Commissions recently ruled the Madison County Election Commission violated the state’s Open Meetings Act, as reported by the Madison County Journal.