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April 2017 » Volume 12 » Number 4

Keane assumes MPA-MPS presidency


Paul Keane, editor and publisher of The Wayne County News in Waynesboro, has assumed the presidency of MPA-MPS after the recent retirement of Don Norman from the Starkville Daily News.

Keane will serve until the next meeting of the Board of Directors April 27 at which time he will be formally appointed as president. He will serve the remainder of Norman’s term and then stand for election for his own full term as president at the annual Membership Meeting during the MPA-LPA Joint Convention this July in Biloxi.

Keane has served on the MPA-MPS board since 2009. He began his newspaper career in 1978 in Texas as a sportswriter. He moved to Fairhope, AL, in 1996 to serve as sports coordinator for a group of six weekly newspapers in the region. He joined Boone Newspapers in 2000 and served as general manager of The Winston County Journal, The Choctaw Plaindealer and Webster Progress-Times. In 2004, he was named publisher of The Wayne County News after its purchase by Bolton Newspapers of Alabama. He purchased the weekly newspaper with his wife, Doris, in 2016.

The Keanes have three children, Christopher, 28, Kelly, 25, and Steven, 19, a student at Jones County Junior College. They're expecting their first grandchild at the end of May.

“We are in very capable hands as Paul takes on this important role,” said MPA Executive Director Layne Bruce. “He’s brought great ideas and enthusiasm to his role as a board member for nearly a decade, and we know he’ll continue do the same as he leads the organizations.”

Norman has served on the MPA board since 2011. He is a native of Natchez and a longtime newspaperman. After beginning his career in advertising at The Natchez Democrat, he later served as general manager and vice president of Natchez Newspapers before being named publisher of The Atmore (Ala.) Advance.

He joined The Auburn Bulletin as marketing director in 1987, later becoming special project coordinator Thomson Newspapers’ Alabama division. Under his leadership, the Starkville Daily News has come a major commercial printing hub, handling jobs for 23 daily and weekly newspapers.

“While we are sorry Don’s term as president comes to an early end, we are grateful to him for his many years of support and involvement with MPA,” Bruce said. “He’s been a great leader for our organizations and will be missed.”

Norman and his wife, Peggy, have two children, Byron, who also works for the Daily News as circulation director and production manager, and Lindsey, an admissions counselor at Mississippi State University. They will continue to reside in Starkville.


Save the date: Convention is July 6-8


Newspaper delegates from two states will meet in Biloxi July 6-8 for the MPA-LPA Joint Convention. The event will take place at the Golden Nugget Hotel & Casino.

Activities begin Thursday afternoon with state board meetings and an evening opening reception for early arrivals.

Convention programming will kick off at 9 am Friday with a panel discussion of editors and journalism experts on combating “Fake News” in the marketplace. An Opening Luncheon will be followed by Friday afternoon general sessions.

Breakout sessions Saturday mornings will cover topics on a variety of editorial, business and technology topics, including “Best Practices for Public Notice Advertising,” “Fundamentals of Business Reporting,” “Tech tips for Multimedia Journalism,” and more.

Reservations are now being accepted at the Golden Nugget. Call the hotel toll-free at 1-800-777-7568 and reference the group code S176161. Room rates – July 5-6: $99 (standard king), $119 (balcony room, as available); July 7-8: $199 (standard king), $219 (balcony room, as available).

The group rate expires June 12.

Registration will open in mid-April at the MPA website.

MPA will join the Louisiana association for another joint convention in June 2018 at the Marriott Convention Center in New Orleans.

Student Printz, Radionian take top college awards


The student newspapers at the University of Southern Mississippi and Jones County Junior College were recognized as the best in their classes during the Better Newspaper Contest Student Division awards handed out at March 30 at the annual O.C. McDavid Conference in Jackson.

The Radionian at JCJC and USM’s Student Printz took top prize in the General Excellence categories. Dozens of journalism and communications students at 10 campus newspapers participated in the annual contest, sponsored by the MPA Education Foundation.

Click here to download a complete list of winners.

Special thanks to MPA members and associates who helped judge the student division awards: Anthony Warren, Ricky Nobile, Adam Prestridge, David Hampton, Paul Keane, Joe Coates, Ray Mosby, Stephanie Patton, Julie Darling, Jason Patterson, Jason Niblett, and Jack Ryan.

Advertising Basics workshop is April 20


Are you a publisher who has new-to-newspaper ad reps on your team? Are you a rep who may be new-to-the-game or may be searching to polish your skills on the basics? Join us for our first semi-annual workshop on "Selling Newspaper Advertising," Thursday, April 20, from 10 am to 3 pm at the Mississippi Press Association office in Jackson.

MPA-MPS Marketing Manager Julie Darling will lead this informative seminar that covers the basics of newspaper advertising, including tips on terminology, prospecting, closing techniques, customer service and more.

A native of Natchez and a longtime sales manager for newspapers in Mississippi and Alabama, Julie joined Mississippi Press Services in 2016. She oversees external marketing for MPS and its advertising programs, and assists with marketing for MPA and the MPA Education Foundation. Julie previously served as advertising director for The Cullman (Ala.) Times and retail advertising manager for The Natchez Democrat.

Cost of the workshop is only $20 and includes lunch. Registration deadline is April 14 and seating in this initial workshop is limited to eight (8) reps.

REGISTER



Remembering Bill Minor: 1923-2017

 
Bill Minor, who covered Mississippi politics for over 70 years, died Tuesday after a lengthy illness. He was 94.

A member of the MPA Hall of Fame, Minor began his career in the late 1940s as a Jackson-based correspondent for The Times-Picayune of New Orleans. He later was owner and publisher of The Capitol Reporter and a syndicated columnist. His work appeared for decades in dozens of newspapers in Mississippi and beyond.

In 2003, anonymous donors established the Bill Minor Journalism Prize through the Community Foundation of Greater Jackson to honor Minor’s long career. Four award winners from the MPA Better Newspaper Contest are chosen annually as the recipients of the Minor Prize for General News Reporting and Investigative Journalism.

Visitation is 5-7 p.m. April 6 at St. Richard Catholic Church in Jackson. A memorial service is April 7 at 11 am at the church. 

READ MORE

Internship, Hall of Fame deadlines April 28


Newspaper applications to participate in the 2017 MPA Education Foundation Internship Program are due April 28. CLICK HERE for an application.

Applying newspapers will be notified of their acceptance in the program in early May.

While newspapers are responsible for selecting their own interns, MPA will keep profiles of interested student candidates on file. Contact Member Services Manager Monica Gilmer to select to receive information on qualified candidates as it becomes available.

April 28 is also the deadline to make nominations for the 2017 Hall of Fame. CLICK HERE for a nomination form.

Nominees must have made his or her journalistic reputation in Mississippi or have been a leader in the field of journalism who is a native Mississippian. They must have been involved with the field for at least 10 years and may be living or deceased.

Each member is allowed up to two nominations per year.
LEWIS FLOYD » MARKETPLACE

Calculating your best revenue area for new subscribers


There was a time we went after circulation at “damn the expense – full subscriptions ahead.” The understanding was the cost of delivery was offset by ad revenue. Then advertisers decided that “all circulation was not equal.” As more advertisers came to this conclusion, ads or inserts declined as they were specified for areas the advertiser believed worked best for them.

As revenue declined, expenses were cut. In some cases publications pulled out of areas not generating ad revenue; in other cases subscribers quit from a lack of advertising or due to things they liked being removed from the publication.

In response to these declines, publications cut more expenses, increased subscription rates, and the circle began again with more cutbacks from advertisers. This is a cycle we must stop to survive, so how do we go about it?

READ MORE

 
PAPER NEWS
Journalist Dennis Moore, co-editor of Mississippi Today, will be presented the Silver Em Award during the Best of Meek School Banquet April 5 at Ole Miss… Jim Hebers, who covered the Civil Rights era for The New York Times, died March 17 at 93. He began his career in 1949 at The Morning Star newspaper in Greenwood… The Hattiesburg American, owned by Gannett Co., Inc., announced March 8 it will adopt a reduced print schedule of three days per week beginning in April. President Nate Edwards called the decision a “strategic change that further builds upon our digital-first approach.”
THIS & THAT
» Study: Ads in editorial stream beat search, social » Marketing Land
» From frenemy to friend: How Google won publishers over » Digiday
» The Oxford comma debate: Use it. Or don’t. » Columbia Journalism Review
» Here’s what it looks like when you share fake news on Facebook » Quartz Media
» USA Today names new top editor » Politico
» Why we click on news stories » American Press Institute

MPA CALENDAR

April 5
Silver Em Presentation & Best of Meek School Banquet
April 20
Workshop – Selling Newspaper Advertising: The Basics
April 26
Webinar – Digital Projects: Starting From Scratch
April 27
MPA-MPS Spring Board Meeting, University of Southern Mississippi
June 12
Convention hotel reservation deadline
July 6-8
MPA-LPA Joint Convention, Golden Nugget, Biloxi
Copyright © 2017 Mississippi Press Association, All rights reserved.


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