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September 2021 Newsletter

Special thanks to our newsletter sponsor:  


PRSA Orlando Job Board

Global Communications Coordinator
Marriott Vacations Worldwide 

Public Relations Manager
Rosen Hotels & Resorts

Digital Communications Manager
Beacon College 

We're excited to welcome the chapter's newest member: 

Rachel Calderon
Director of Marketing & Communications at Central Florida Foundation

Did You Know? 
Did you know PRSA Members qualify for business discounts through UPS®? Check out all member benefits, here

Stefanie Macfarlane, APRA Message From Our President

With September upon us, I know you’re probably thinking of the return of football, pumpkin spice, cooler weather and anything other than PRSA’s Member Code of Ethics. But, it is indeed Ethics Month and the PRSA Code of Ethics is the heart of our organization and our roles as practitioners. It should be the guiding principle behind any campaign or communication you prepare for your clients or organizations. Often, practitioners don’t realize how often they encounter ethical dilemmas. This month, I challenge you to become more familiar with the PRSA Member Code of Ethics and I invite you to take a deep dive into one of the core values—Independence—during this month’s program with my mentor and friend Roy Reid, APR, CPRC. We’ve moved this to a fully virtual event to be held on Thursday, September 16 at 8:30 a.m. We hope you’ll join us to learn more about providing objective counsel and become a trusted adviser. Don’t miss our ethics content on social media this month or the plethora of webinars from PRSA. 

We’re also paying tribute to the generations of Hispanic Americans who have positively influenced and enriched our nation and society as we celebrate National Hispanic Heritage Month (September 15 through October 15). 

With ICON 2021 moving to an all-virtual experience, the 33-person host committee is sad that we won’t be welcoming attendees to our City Beautiful this October. I want to personally thank the committee for working through so much uncertainty over the past year and let you know you are very much appreciated for...

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September Virtual Event: Become a Trusted Adviser by Declaring Your Independence
Join us virtually on Thurs., Sept. 16 at 8:30 AM for our September program, Become a Trusted Adviser by Declaring Your Independence. Celebrate Ethics Month by learning how to master your independence with this special program featuring Roy Reid, Jr., APR, CPRC—the Executive Director of Communications at AdventHealth. 
Register Now
Learn the Power of the APR on Sept. 14
Curious about the public relations accreditation, or APR, process? Ready to distinguish yourself from your peers? PRSA and FPRA Orlando Chapters invite you to learn more about the power of the APR during our Fall Info Session. Come with questions as our Accreditation Chairs equip you with everything needed to begin your APR journey. 
Register for APR Info Session

Nominations Now Open for PRSA Orlando's Inaugural Chapter Recognition Awards Gala

PRSA Orlando is proud to announce our inaugural Chapter Recognition Awards Gala: Elevate Your Success sponsored by Tewes Mortgage. We will recognize the chapter’s most dedicated and service-oriented members as part of our annual chapter meeting on November 10 from 6:00-8:00 p.m. at the Citrus Club. 

Know a standout PRSA Orlando Member? Nominate them for any of the following awards:

  • Communicator to Watch
  • PR/Communications Advocate Award
  • President’s Award for Distinguished Service
  • Geri Evans Lifetime Achievement Award
  • Frank R. Stansberry Ethics Award

Nominations will close September 30, 2021. 

Learn More

Poll of the Month: Leading with Ethics

This month we’re introducing a new feature of the PRSA newsletter—a monthly poll so we can hear directly from you. Check out this month’s Ethics-themed question and stay tuned for the results! 

How important are ethics to your day-to-day job responsibilities?
lowest 1   2   3   4   5   6   7   8   9   10   highest
Sorry, voting is closed.

Learn How to Lead Your Organization With Ethics 

It’s not just the season of pumpkin spice at PRSA. September marks, Ethics Month, an annual refresher on the guiding principles of the industry. This year’s theme is Leading with Ethics—and there are plenty of ways to listen, learn, and lead throughout the month, including: 

And of course join us at Become a Trusted Adviser by Declaring Your Independence on Sept. 16 to learn how you can lead your organization with ethics. 

Member PRofile: Katarina Dos Santos

PRSA Orlando Chapter members come from all walks of life, backgrounds, and industries, giving them knowledge, experience and insight into a vast array of areas. As we enter Hispanic Heritage Month, which is recognized from September 15 through October 15, what better way to celebrate than by recognizing one of our own—Katarina Dos Santos. 

Meet Katarina

Hispanic Heritage Month 

With Hispanic Heritage Month beginning this month, it’s an opportune time to remind PR professionals of the importance of listening to and genuinely connecting with this diverse demographic. For ways to get started, check out our Diversity & Inclusion Chair, Veronica Figueroa's blog The Importance of Translating & Transcreating Your Marketing Campaigns.  

Get Insights

Congratulations to Jennifer Cook for being named Interim Executive Director of WUCF FM. 

Congratulations to Laura Kern for being promoted to Senior Director of Web and Digital Strategy at Rollins College.

Congratulations to Laura Lord-Blackwell, APR and Kelly Ferris for earning two FPRA Golden Image Awards and a Judges’ Award for their work at Orange County Government. 

Do you have kudos to share? Submit them, here

Congratulations to the 2021 Radiance Awards Winners

Florida’s public relations programs and products were shining during this year’s PRSA Sunshine District’s Radiance Awards on August 24, including several Orlando-based practitioners and firms! We’re extending a very special congratulations to the following chapter members and winners: 

  • American Academy of Optometry
  • Beacon College
  • Orange County Convention Center
  • Orange County Government
  • Orlando Utilities Commission 
  • Poston Communications  
  • Toho Water Authority
  • Wyndham Destinations and
  • Nadia Vanderhoof, MA for the 2021 Trailblazer Award 
See the full list of winners, here. Or check out the recording of the award’s live stream, here
ICON 2021: Now Fully Virtual 
Now fully virtual and beginning on Oct. 4, ICON 2021 will prepare professional communicators and students to thrive and excel in the future by presenting emerging technologies, innovative solutions and evolving approaches to public relations and public affairs. The event’s compelling general sessions, timely keynote speakers—including Randi Zuckerberg and Yamiche Alcindor, on-point breakout sessions, fun networking opportunities and more will be available both live and on-demand through the end of the year. Get a discounted rate on registration through Sept. 10!
Register Now

Building a More Inclusive Profession 

In 2020, the PRSA Board of Directors, in partnership with the National PRSA Diversity & Inclusion Committee, established the first permanent endowment to ensure funding for the annual PRSA Diversity Multicultural Scholarship. With a goal of raising $50,000 in funding to create the endowment, PRSA is inviting members to help. You can join PRSA in its commitment to creating meaningful change in our profession by empowering the next generation of multicultural communications professionals and leaders by donating today. 

Learn More

Inspire a Friend to Join PRSA and You Both Win! 

Sharing intel about a good thing, like PRSA, is always welcome. Invite your peers who don't yet belong to join PRSA at the regular membership category and they’ll get their initiation fee waived when they use promo code FRIEND21 and you’ll receive a $30 Amazon gift card for each new member who mentions your name. When joining, be sure to include Orlando Regional Chapter membership to take advantage of local membership and networking! 

Join or Renew Today

2 Simple Steps To Garner Leads Via Your Newest Member Benefit 

Have you signed up yet for PRSA's recently added member benefit, designed to help clients find, shortlist and hire PRSA member agencies, professionals and service providers, and generate new business leads for members? It is being offered at a discounted rate for PRSA members. This powerful new Find a Firm tool is powered by CommunicationsMatch,™ an industry-leading search and services technology platform.

Check It Out

This Month's Free Webinars 

Learn from home with webinars from PRSA, FREE for members:

Thinking of joining PRSA? PRSA members receive exclusive benefits including: 
  • Access to free monthly webinars, publications with the latest headlines and 24/7 learning opportunities with on-demand training 
  • Relevant industry information and thought leadership through unique publications 
  • APR mentoring sessions, to help you take your career to the next level
  • Exclusive discounts at Office Depot, ADP, FedEx, hotels and more!
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