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Here are the latest updates from PRSA Orlando! 
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June 2021 Newsletter

Special thanks to our newsletter sponsor:  
 


 


PRSA Orlando Job Board

Production/Traffic Manager
Bigeye

Public Relations and Outreach Director
Orlando Shakes in partnership with UCF

Senior Level Job Openings 
Poston Communications 



We're excited to welcome the chapter's newest members: 

Jose Luis Dieppa
External Communications Specialist at AdventHealth

Tiffany Petkov
Marketing Director at Mitigation Marketing

Tom Alexander
Communications Strategist at Curley & Pynn


Samantha Jones DiVirgilio
Marketing Communications Manage at Exactech

Sarah Madeline Lux
Public Relations Specialist at Orange County Utilities

Stefanie Macfarlane, APRA Message From Our President

Summer is upon us and with it brings the season of graduations, weddings, vacations and travel. All of the things we’ve been wishing and hoping to do again. As I write from 38,997 feet—on my way to Michigan to visit family and celebrate my niece’s high school graduation—I’ll admit I teared up a bit watching the Delta welcome message saying we will never take traveling for granted again! While I know it’s not true—that at some point we will all return to the hustle and bustle of our busy lives, it’s important to savor the things we once took for granted. Like hugs, visiting family members, dining out, and networking with our PRSA friends.

This summer, I hope you’ll take the opportunity to attend one of our PRSA Around Town Member Meetups. These small, in-person networking events are meant to be a stepping stone to getting back together in person, something we are hoping to do this fall. There should be an event coming to your side of town, soon, so check the PRSA Orlando website and watch your inbox for your invitation. Our Annual Media Mashup event with FPRA Orlando continues this week and if you haven’t registered, there’s still time. The final program commemorates the fifth anniversary of the tragic Pulse Nightclub shooting on Thursday, June 17. We’ll hear from onePULSE Foundation in honor of those we lost, get an update on the Pulse Museum and learn key takeaways of the foundations campaign, “Outlove Hate.”

With Pride Month in full swing, we recognize that much progress has been made since the Stonewall Riots, but that we still have a long way to go in the fight for equal rights and inclusion of all. PRSA Orlando has long worked to ensure the diversity of our chapter and create a welcoming environment. From our student outreach to create a more diverse field of professionals to our Diversity, Dinner and Dialogue where we listen to those voices of the often underrepresented.

In addition, PRSA launched Voices4Everyone this year...

While we will take a break from our monthly program in July, we will be hosting a virtual Idea Swap on July 21. 

Read More

Virtual Media Mashup 2021—June 17: Orlando Five Years Strong
It has been five years since the Pulse nightclub shooting, an act of violence that changed the lives of many people in Central Florida. On Thursday, June 17 at 11 AM, FPRA and PRSA Orlando chapters will be joined by the onePULSE Foundation in honor of those who were taken, get an update on the status of the National Pulse Memorial & Museum and learn key takeaways of the foundation’s campaign, “Outlove Hate.” 
Register Now

July Idea Swap: Engager or Instigator? How to Handle Social Media Trolls 

The line between engager and instigator can be a very thin one. Join us for a virtual\ and informal discussion on Wednesday, July 21, at 4:30 PM as we dive into the topic of social media social trolls and how to handle them. We’ll share best practices in how to handle challenging followers who just won’t let it go. Registration for this event is coming soon, so watch for your invite, or visit the PRSA Orlando events page.

Register Now
PRSA Orlando Around Town Events 
It's been a long time, and we miss you! This summer we will host a series of small gatherings to reconnect. As a safety consideration, attendance will be limited. Check out the schedule below to see when we'll be in your neighborhood and head to our events page to register. 
  • Saturday, June 26: Kid-Friendly Meetup at Leu Gardens 
  • Tuesday, June 29: Waterford Lakes Meetup at Papa Lozzi Italia
  • Wednesday, July 21: East Orlando Meetup at Cooper's Hawk 
  • Tuesday, July 27: Disney Springs Meetup at Wine Bar George 
  • Wednesday, July 28: Baldwin Park Pup-Friendly Meetup at Cafe 906 

Honoring Pulse: How Tragedy Propelled Awareness, Advocacy and LGBTQ+ Action

This month PRSA will honor the five-year anniversary of the Pulse nightclub shootings, where 49 lives were lost. On June 22 at 5 PM, you can join PRSA for Honoring Pulse: How Tragedy Propelled Awareness, Advocacy and LGBTQ+ Action, where Central Florida LGBTQ+ leaders and communications professionals will share their stories of tragedy and triumph in the years since that tragic day, and advice for nonprofits, businesses, foundations and government institutions looking to work together to create an inclusive community for all LGBTQ+ people. 

Register Here

ICON 2021: Registration Now Open

The anticipation is building for PRSA ICON 2021! We are thrilled to be hosting this year's ICON here in Orlando, Oct. 17-19, and have several exciting updates to share: 

  • Registration is now open for the in-person attendance option at ICON 2021. With social distancing and other safety measures in place, a select number of participants will be able to attend the event in-person at the Orlando World Center Marriott. Register by Friday, June 18 to take advantage of Super Saver Rates!
  • Award-winning journalist Yamiche Alcindor, White House Correspondent, “PBS NewsHour;” Moderator of “Washington Week;” and NBC and MSNBC Political Contributor, will be a keynote speaker at the event. 
  • There will also be an opportunity to attend ICON 2021, virtually. PRSA is hard at work preparing the virtual components to ICON 2021—look out for details and registration early this summer!
Register or Learn More

Join a PRSA Orlando Committee

Interested in sharing your talents with one of our fantastic committees? Join us on the membership, programs or newsletter committee and help us better engage, as well as inform our members! From helping to write newsletter content or assisting with program ideas and coordination, this is a great way to get to know your PRSA colleagues and take your membership to the next level. Reply to this email or reach out to Chapter President, Stefanie Macfarlane, APR at stefaniemacfarlane@gmail.com if you are interested in getting more involved. 

Don’t Hit Snooze! Check Your Chapter Membership Status Today for Exclusive Benefits

Did you know that when you renew your PRSA membership, you also need to renew your PRSA Orlando Chapter membership? By being an Orlando Chapter member, not only do you support local programming, accreditation workshops, professional development and networking opportunities, but you also gain access to exclusive perks and scholarships. With PRSA's ICON coming to Orlando in October, the Chapter will be offering two scholarships to chapter members who wish to attend. Application details will be coming in July, so be sure your chapter membership is up to date. Visit prsa.org and login to myPRSA to check your membership status today! 

Check Your Status

Summer Savings

Stay cool this summer with membership deals and discounts for joining as a new member, reinstating your membership or referring a friend! 

  • If you're not yet a PRSA member or you're a former member, you can use promo code SPRING21 to join as a Regular member ($260 annual dues) and get a bonus of $25 gift card from Amazon. 
  • Refer a friend to join PRSA and they’ll get their initiation fee waived with promo code FRIEND21. Plus the more friends you invite the more prizes you can get, too, including a complimentary ICON 2021 registration. 
Join Today
  Kudos:

Congratulations to Kimberly Devitt, APR, for being appointed to the University of Florida's Social Media Advisory Board! 

Congratulations to Jaylen Christie for his new position as Public Relations Account Supervisor at &Barr. 

Congratulations to the 2021 Silver Anvil Awards recipients, including the following Orlando winners:
  • Visit Orlando, Orange County Government and Orlando Economic Partnership, were honored with a Silver Anvil for their integrated marketing and communications campaign, "Safer, Stronger, Together," to educate Orange County businesses and residents on health and safety measures to stop the spread of COVID-19 and emerge from the shutdown.
  • MCCI (Mort Crim Communications, Inc.) named an Award of Excellence winner for its work on behalf of the Michigan Nonprofit Association. MCCI launched a statewide integrated marketing campaign to educate, engage and empower historically under-counted populations to complete the 2020 census. Rich Donley, APR, is MCCI president/partner and PRSA Orlando immediate past president.
Do you have kudos to share? Submit them, here

What We're Reading: 9 Tips for a Successful Return-to-Work Communications Plan

After a year of remote work, going back to the office can feel like its own "new normal." Regardless of an organization's size, the transition back to a hybrid or in-person work environment can benefit from a sound communications plan. 

Get Tips
ICYMI: NEW D&I Toolkit Available 

An updated D&I Toolkit is now available, in both English and Spanish, on the Voices4Everyone website. In it, you will find diversity-related research, materials, applicable tools and professional development opportunities. 

Get the Toolkit

This Month's Free Webinars 

Learn from home with webinars from PRSA, FREE for members:

Thinking of joining PRSA? PRSA members receive exclusive benefits including: 
  • Access to free monthly webinars, publications with the latest headlines and 24/7 learning opportunities with on-demand training 
  • Relevant industry information and thought leadership through unique publications 
  • APR mentoring sessions, to help you take your career to the next level
  • Exclusive discounts at Office Depot, ADP, FedEx, hotels and more!
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