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May 2021 Newsletter

Special thanks to our newsletter sponsor:  


PRSA Orlando Job Board

Communications Manager

Public Information Officer
City of Mount Dora

Fund Development Director
Girl Scouts of Citrus Council

We're excited to welcome the chapter's newest members: 

Emily Grace Hollingshead, Communications Specialist at Seminole State College of Florida

Stefanie Macfarlane, APRA Message From Our President

As we gear up for the summer season, your Orlando Chapter of PRSA is not slowing down one bit. Planning for ICON 2021 is underway and we’re thrilled to announce that registration will open this week on Thursday, May 13. The typical early bird pricing will be available, but only for the first month, so if you’re planning on joining us in person October 17-19 at the Marriott Orlando World Center, then don’t delay in registering. You Host Chapter Committee is busy planning an amazing conference that will adhere to all recommended guidelines from the CDC. In addition, the call for presentations is now open through Monday, May 24. 

Also happening this month, will be our first PRSA Orlando Around Town Member Meet Up! We know that you value networking as one of the primary benefits of your membership and it is hard to network in a virtual environment. Board members will be hosting small gatherings outside over the next few months to enable us to get together in person. I’ll be hosting the first event on Monday, May 24 at 5pm at Fish Bones in Lake Mary. Watch for your invitation coming via email and social media, soon. Registration will be limited to the first 10 people.

Our chapter continues to offer stellar virtual programming...

May Virtual Program—State of the Industry: Moving Forward In A Changed World
We’re teaming up with PRSA North Florida and PRSA Tampa to bring you State of the Industry: Moving Forward In A Changed World. Join us on May 20 at 11:30 AM for a virtual program featuring three public relations trailblazers and a special guest moderator as they share how COVID-19 changed our profession forever, and the tools that are helping build stronger stakeholder relationships in our new normal. Register today for a special early bird rate through May 12! 
Register Now
Our Latest Blog: Central Florida Leaders Discuss Their Thoughts On AAPI Heritage Month 2021

By: Veronica Figueroa, PRSA Orlando Diversity & Inclusion Chair

Each May, during Asian American and Pacific Islander (AAPI) Heritage Month, we recognize the contributions and influences of Asian Americans and Pacific Islanders who have enriched America’s history and are instrumental to its future success. It is a particularly poignant celebration this year, given the challenges the AAPI community has gone through over the past year, given the effects of the COVID-19 pandemic and the rise in anti-Asian sentiment and discrimination.

Read More
What We’re Talking About: As Disney is Criticized for ‘Wokeness,’ Some PR Pros Like New Direction

In a now viral op-ed to the Orlando Sentinel, a Las Vegas man shared his frustration with Disney’s recent decision to formally add inclusion to its company values—which includes more flexibility for cast members' hair and nail styles, along with story updates to rides like Splash Mountain and the Jungle Cruise. Our President-Elect Wendy J. Roundtree, APR, shared with PR NEWS why despite the criticism, Disney’s recent moves are sound moral and strategic decisions. 
Read More

Register Now for Media MashUp 2021 

Join us for this year’s Virtual Media Mash Up with PRSA Orlando and FPRA Orlando. This year there will be multiple opportunities on three different dates—June 8, 10 and 15—to network with and learn directly from local and national media members! 

Member PRofile: Morgan Shephard, APR 

From traveling through NYC with Jason Momoa (a wax version, at least) to teaming up with Ryan Reynolds to cancel sugar—Morgan Shepard, APR, knows that getting organizations their time in the spotlight comes with a lot of work behind the scenes. For this month’s Member PRofile, we caught up with Morgan, the Director of Brand + Communications at HighKey, for some snack-sized PR advice on how to get high-impact results and to dig in to her advice for earning your accreditation.

Meet Morgan

Congratulations to Jaylen Christie for receiving an honorable mention for PR NEWS CSR & Diversity Awards and earning a master's degree in communications from UCF!

Congratulations to Melissa Zayas Moreno, APR, for receiving her Accreditation in Public Relations! 

Congratulations to Wendy J. Roundtree, APR, for being named one of Orlando Magazine’s 2021 Women of the Year!

Congratulations to Heather Morgan, APR, for her promotion to Senior Vice President of Communications and Engagement at Children’s Home Society of Florida!

Congratulations to our many members for their 2021 FPRA Image Awards, including:
  • Dan Ward, APR, CPRC and the team at Curley & Pynn for awards for Launching the UCFRestores Facebook Wellness Education Series
  • Jamie Floer, APR, CPRC, Mary Cox and Toho Communications for the Toho Water Holiday Pipemares video 
  • Kena Lewis, APR and the Orlando Health Media Relations team for awards for their Orlando Health Vaccine Multimedia Release and the Orlando Health Vaccine Video News Release
  • Kelly Ferris and Laura Lord-Blackwell, APR for the Orange County myOCWellness Initiative and Orange County Curbside Service Award Ceremonies 
  • Ryan Dumas and team at the Florida Municipal Power Association for the Powering on Together Social Media Campaign
  • Jennifer DiDomenico and team at Experience Kissimmee for the Experience Kissimmee Virtual Media Event
Do you have kudos to share? Submit them, here

Radiance Awards Deadline: May 14 

Don’t miss this opportunity to boost your own brand in this prestigious industry program, hosted by PRSA's Sunshine District! The Radiance Awards recognize outstanding strategic public relations programs by Florida practitioners and organizations and highlight PR campaigns and tactics, executed between Jan. 1-Dec. 31, 2020, that show excellence in research, planning, implementation and evaluation, as well as individuals who have shown great commitment to the profession. Entering is easy — submissions are digital — and there are more than 40 award categories. 

Enter Today

ICON 2021

We are thrilled to share there are multiple ways to join PRSA ICON 2021, Oct. 17-19, taking place right here in Orlando!

  • With social distancing and other safety measures in place, a select number of participants will be able to attend PRSA ICON 2021 in-person at the Orlando World Center Marriott. Registration for in-person attendance will open on Thursday, May 13.
  • There will also be an opportunity to attend ICON 2021, virtually. PRSA is hard at work preparing the virtual components to ICON 2021—look out for details and registration early this summer!
  • The ICON 2021 Call for Presentations is also open now until May 24. You can submit your presentation for consideration for an in-person session, a virtual session or both.
Get additional details on ICON 2021 at

Spring Savings

The weather is warming up and so are the membership deals and discounts from PRSA! 

  • Get a $25 gift card when you join as a new or returning member with promo code SPRING 21. 
  • Refer a friend to join PRSA and they’ll get their initiation fee waived with promo code FRIEND21. Plus the more friends you invite the more prizes you can get, too, including a complimentary ICON 2021 registration. 
Join Today

Have you explored PRSA's recently launched strategic initiative, Voices4Everyone? It is intended to leverage the expertise, creativity and collective voice of the public relations profession with robust content as we continue to address the complex issues of civil discourse, civic engagement and ethical behavior; embrace diversity and inclusion in their broadest sense; and combat mis/disinformation.
Learn More

This Month's Free Webinars 

Learn from home with webinars from PRSA, FREE for members:

Thinking of joining PRSA? PRSA members receive exclusive benefits including: 
  • Access to free monthly webinars, publications with the latest headlines and 24/7 learning opportunities with on-demand training 
  • Relevant industry information and thought leadership through unique publications 
  • APR mentoring sessions, to help you take your career to the next level
  • Exclusive discounts at Office Depot, ADP, FedEx, hotels and more!
Copyright © 2021 Orlando Regional Chapter: PRSA, All rights reserved.

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