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August 2021 Newsletter

Special thanks to our newsletter sponsor:  


PRSA Orlando Job Board

We're excited to welcome the chapter's newest members: 

Rachel McIntee
Public Relations Specialist at Osceola County Property Appraiser

Lismarie Gomez
Account Coordinator at Sachs Media

Daniel J. Douglas, Ed.D.
Communications Manager at Children's Trust of Alachua County

Tiffany Henderson
Director of Corporate Communications at Kissimmee Utility Authority

Adriana Seda Mattei
Corporate Communications Specialist at Kissimmee Utility Authority

Stefanie Macfarlane, APRA Message From Our President

With the kids going back to school this month, it might be a good time for you to consider your own professional development this fall and we’ve got three great ways for you to do so from our August virtual program featuring Ben & Jerry’s Director of Public Relations, Sean Greenwood to the Accreditation workshops kicking off in September and the PRSA International Conference, ICON 2021, coming to Orlando October 17-19.

In today’s world, more and more companies are learning the importance of standing for social justice and corporate responsibility, but Ben & Jerry’s has been at the forefront of this movement for more than 40 years. On Thursday, August 19 at 10 a.m., we will have a front seat to hear how businesses can thrive when they lead with their values and get the “Inside Scoop” on how Ben & Jerry’s makes it work. Register today!

Becoming accredited is a great way to demonstrate your broad knowledge, strategic perspective and sound professional judgment. Our APR workshops will help guide you through the process to ensure you’re ready. The fall prep courses will kick off on Sept. 14 from 6:30—7:30 p.m. Contact Ann Marie Varga, APR or Kelda Senior, APR to learn more.

And finally, just two months away, PRSA’s ICON 2021 will deliver 4 days of innovation, insights, ideas and inspiration. ICON brings renowned speakers and presenters together with leaders in the public relations and communications industry.You will have a world of learning right in your own backyard at the Orlando World Center Marriott. Don’t miss this opportunity for thought leadership, education, and connections that will sharpen your skills and accelerate your career. If you haven’t registered yet, I urge you to do so today. And, if cost is an issue, the PRSA Sunshine District has two scholarships available to attend. The deadline to apply is Friday, August 25...

Read More

The Inside Scoop on Ben & Jerry’s Public Relations
Get a delicious download on Ben & Jerry’s activism with Sean Greenwood Ben & Jerry's “Grand Poobah”/director of public relations. He’ll share a freezer-case study on how B&J's has championed public relations, how it has taken stance through its 40+ years in the ice cream business and why it considers itself an aspiring social justice company that happens to sell ice cream on Thurs. Aug. 19, at  9:45 AM. 
Register Now
Fall APR Prep Course Kicks Off on Sept. 14
Have questions about the Accreditation in Public Relations (APR) process? We have answers! Join us on Sept. 14, 6:30—7:30 p.m., for a free information session to learn about the APR process and upcoming study sessions offered by the Orlando PRSA and FPRA chapters. Topic-specific APR prep sessions will be held virtually on Zoom on Tuesdays, from Sept. 21 through Nov. 9 (except for Nov. 1)—see the full fall schedule here.  
Register for APR Info Session

Save the Date for Our September Program
Thursday, September 16 | 8:30 AM

Save the date for our September program Ethics: Your Declaration of Independence with Roy W. Reid, APR, CPRC, Executive Director of Corporate Communications at AdventHealth to learn how ethics and independence can help you become a trusted advisor and move your career in the right direction. Registration details are coming soon! 

DEI Glossary & Tips on Inclusive Communications 

Before your press release, blog, newsletter, social media post, or website update goes live, it will go through an editing process to ensure it is grammatically correct, properly conveys its message and matches the corporate brand voice. But will it be checked for inclusive language? Explore examples of inclusive language, as well as terms to avoid, to ensure your marketing material is more inclusive of your audience in our latest blog. 

Get Tips

Member PRofile: Lt. Col. Ian Phillips, APR+M

Earning an Accreditation in Public Relations (APR) is a goal many communications professionals strive for. It demonstrates professional competence, dedication to the profession and a drive to stand out from the rest. Those who are in the military, focusing on public affairs, can earn an Accreditation in Public Relations + Military Communication (APR+M). The latter accreditation is not quite as common. In fact, there is only one PRSA Orlando Chapter member who has one—Lt. Col. Ian Phillips, Chief Public Affairs, 920th Rescue Wing. 

This month’s member profile not only spotlights why Ian pursued his APR+M but also expands on his career in the Air Force and public affairs.  

Get to Know Ian

ICON 2021 Preview: PBS Journalist Yamiche Alcindor on Illuminating the Human Experience

Whether you're joing ICON 2021 in-person in Orlando, Oct. 17-19, or virtually, there's still time to take advantage of Saver Rates and catch up with in-person keynote speaker, Yamiche Alcindor. The “PBS NewsHour” White House correspondent and NBC News and MSNBC contributor, recently sat down with PRsay to discuss her role as moderator of “Washington Week,” the elements of a compelling story and the challenges of achieving work-life balance.

Check Out the Preview
Congratulations to Carter Flynn for her promotion to Brand Communications and Content Strategy Manager at BDO. 

Congratulations to Kimberly Devitt, APR for her new position as Vice President of Public Relations at Teleties. 

Congratulations to Lisa Lochridge, APR, for being inducted into the PRSA College of Fellows Class of 2021. 

Congratulations to Peter Scott, APR, CAE, Mandy Taylor, MBA, APR and the American Academy of Optometry for winning a Silver Anvil in Events and Observances for their More than Seven Days campaign. 

Congratulations to Shayla Cannady for her new position as Assistant Director, Public Relations at Orange County Public Schools. 

Do you have kudos to share? Submit them, here

Sunshine District: Radiance Awards on Aug. 24 

Don't miss the 2021 PRSA Sunshine District Radiance Awards Presented by Publix to see which outstanding PR programs and products throughout the state will be honored. Watch the ceremony live on Facebook on Tuesday, Aug. 24, at 5:30 p.m., when two very special guests will present the awards. 

Watch Live
Apply for a Scholarship to Attend PRSA 2021 Virtual ICON

PRSA Sunshine District is offering two scholarships for members in good standing to attend the 2021 PRSA International Conference—Oct. 17-19 at the Orlando World Center Marriott. To be considered, please submit your completed application by Friday, August 27, 2021. A selection committee, comprising members of the Sunshine District Executive Committee, will determine the recipient and notify applicants of the decision within two weeks of the deadline.
Apply Now

New Member Benefit: CommunicationsMatch

Did you know PRSA recently added a new search tool powered by CommunicationsMatch™ to help clients more easily find PRSA member agencies, professionals and service providers, and generate new business leads for members? Learn more about the new service and how you can add your agency or professional profile here.

Help Your Friends and Colleagues Save

There's still time to help your friends and colleagues save on their PRSA membership and earn rewards for yourself. Recruit up to 9 new members and you will receive a $30 Amazon gift card for each new member who mentions your name. Recruit 10 or more new members who mention your name and receive a complimentary virtual ICON 2021 registration. Plus, the new incoming member receives a waived initiation fee (a $65 value) when they use the FRIEND21 promo code.

Join or Renew Today

ICYMI: PRSA Announces 2022 Officer and Board of Directors Nominees

PRSA recently announced the officer and director nominees for its 2022 Board of Directors. Delegates of the membership will vote on the nominees and any petitioning candidates at the annual PRSA Leadership Assembly on Saturday, October 16, in Orlando, Florida.

The nominees for 2022 officer positions are: Chair-elect, Michelle Egan, APR, Fellow PRSA, Chief Communications Officer, Alyeska Pipeline Service Company, Anchorage, Alaska; Treasurer, Joseph Abreu, APR, Chief Communications Officer, Clerk of Courts, Lee County, Fort Myers, Florida; Secretary, Jane N. Law, APR, Internal/HR Communications Manager, New Hampshire Housing Finance Authority, Bedford, New Hampshire.

Current Chair-elect, Felicia Blow, Ph.D., APR, associate vice president for development & campaign director, Hampton University, was confirmed as the 2022 PRSA Chair at the PRSA Leadership Assembly in 2020. Current PRSA Chair Michelle Olson, APR, Managing Partner, Lambert, will serve as Immediate Past Chair in 2022.

See the Full Announcement

This Month's Free Webinars 

Learn from home with webinars from PRSA, FREE for members:

Thinking of joining PRSA? PRSA members receive exclusive benefits including: 
  • Access to free monthly webinars, publications with the latest headlines and 24/7 learning opportunities with on-demand training 
  • Relevant industry information and thought leadership through unique publications 
  • APR mentoring sessions, to help you take your career to the next level
  • Exclusive discounts at Office Depot, ADP, FedEx, hotels and more!
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